TL;DR: Marketing Work Done Faster
What takes forever: Campaign planning, content calendars, ad variations, competitor research What AI handles: First drafts, research, multiple variations, strategic frameworks Time saved: 15-20 hours per week for marketing teamsReality: AI doesn't replace marketing strategy. It speeds up execution.
Marketing teams drown in repetitive tasks.
Writing 20 ad variations for A/B testing. Planning 30 days of social content. Researching what competitors are doing. Drafting campaign briefs.
AI knocks out the first 80% in minutes. You handle strategy and final 20%.
Campaign Planning
Campaign Strategy Brief
Planning campaign for [product/service launch/promotion].
Business goals:
- Target: [specific metric - 500 signups, $50K revenue, 10K site visits]
- Timeline: [campaign duration]
- Budget: [rough amount]
Target audience:
- Who: [specific description - not just "millennials"]
- Problem they have: [pain point]
- Where they are: [platforms, communities, channels]
Competition:
- Main competitor approach: [what they're doing]
- Market position: [are you cheaper, better, different?]
Time saved: 2-3 hours → 20 minutes
Why this works: Forces strategic thinking before tactics. AI fills gaps you missed.
Competitor Research
Research competitors for [your product/market].
Competitors: [list 3-5]
Use for: Finding opportunities competitors left open.
Ad Copy (The Tedious Part)
Facebook/Instagram Ad Variations
Create 10 ad copy variations for [product/offer].
Product: [what it is]
Main benefit: [primary value prop]
Target audience: [who and what they care about]
For each variation test different:
- Hook angle (pain point, benefit, curiosity, social proof)
- Benefit framing (save time, make money, avoid problem, gain status)
- CTA approach (urgent, helpful, exclusive, simple)
Specs:
- Primary text: 125 characters max
- Headline: 40 characters max
- Each variation must be genuinely different, not just reworded
Current best performer: [paste if you have one]
Time saved: 90 minutes → 10 minutes for a batch
Why you need variations: A/B testing. One will perform 2-3x better than others. Can't know which until you test.
Google Ads Headlines
Generate 15 Google Ads headlines for [product/service].
Target keyword: [main keyword]
Offer: [what you're selling]
Unique angle: [what makes you different]
Requirements:
- 30 characters max per headline
- Include keyword naturally (not stuffed)
- Mix of benefit-focused, feature-focused, and urgency-focused
- Avoid generic claims ("best," "top," "#1")
Current CTR benchmark: [if you know it]
These will compete against: [paste competitor ads if visible]Reality: You'll test all 15. The top 2-3 will get 80% of your clicks.
Email Subject Lines
Create 20 email subject lines for [campaign/newsletter].
Email content: [brief description]
Audience: [who's on your list]
Goal: [open rate, clicks, purchases]
Test these angles:
- Curiosity gaps (make them want to know more)
- Benefit-driven (clear value)
- Urgency (time-sensitive)
- Personalization hooks
- Question format
Requirements:
- Under 50 characters (mobile preview)
- No spam trigger words (free, urgent, act now)
- Genuinely represents email content (no bait and switch)
Our typical open rate: [X%]
The difference: Subject lines can swing open rates 10-20 percentage points.
Social Media Content
30-Day Content Calendar
Create 30-day social media content calendar for [business/brand].
Platform: [Instagram/LinkedIn/Twitter/TikTok]
Posting frequency: [X posts per week]
Brand context:
- What we do: [brief description]
- Audience: [who follows and why]
- Voice: [how we communicate]
- Goals: [awareness, engagement, leads, sales]
Content mix targets:
- 60% educational/valuable
- 30% entertaining/engaging
- 10% promotional
For each post include:
- Date
- Content type (carousel, video, image, text)
- Topic/hook
- Key message
- CTA
Make it realistic to execute with [team size/resources]
Time saved: 4-6 hours → 30 minutes
You still need: Actual content creation (visuals, videos). But planning is done.
Social Post Variations
Write 5 versions of social post about [topic].
Platform: [specific platform]
Goal: [engagement, clicks, awareness]
Key message: [main point to communicate]
CTA: [what action you want]
Vary the approach:
- Version 1: Story/anecdote opener
- Version 2: Surprising stat/fact
- Version 3: Question hook
- Version 4: Controversial take (but defensible)
- Version 5: Direct value proposition
Brand voice: [describe or paste example]
Length: [character/word limit]
Current top post for reference: [paste if you have one]
Why variations: Different hooks resonate with different audience segments.
Content Creation
Blog Post Outlines
Create blog post outline for: [topic]
SEO target: [main keyword]
Reader intent: [what they want to accomplish]
Current top-ranking articles cover: [brief competitive analysis]
Our unique angle: [what we can add that's different]
Outline should include:
- Hook (why read this now)
- 5-7 main sections with H2 headers
- Key points under each section
- Where to add examples/data/quotes
- Internal links to suggest
- CTA at end
Length target: [word count]
Reading level: [beginner/intermediate/expert]
You write the actual post. AI just structures it.
Video Script Outline
Create video script outline for [topic].
Video type: [educational, promotional, entertaining]
Length: [target duration]
Platform: [YouTube, TikTok, Instagram, LinkedIn]
Audience: [who watches and why they care]
Goal: [teach, sell, build awareness, entertain]
Structure needed:
- Hook (first 5 seconds to grab attention)
- Setup (context/problem)
- Main content (3-5 key points)
- CTA (what to do next)
Include:
- What to show visually at each point
- Where to add graphics/text
- Pacing notes (fast/slow sections)
Our best performing video for reference: [describe or link]
Time saved: 60 minutes → 10 minutes for outline
Email Marketing
Welcome Email Sequence
Create 5-email welcome sequence for new [subscribers/customers].
They signed up because: [lead magnet, purchase, newsletter]
Business type: [what you sell]
Goal: [nurture to purchase, onboard to product, build engagement]
For each email:
- Subject line
- Send timing (day 1, day 3, etc.)
- Key message
- Content focus
- CTA
Sequence should:
- Email 1: Deliver what they signed up for + set expectations
- Email 2-4: Provide value, build trust
- Email 5: Soft pitch or clear next step
Tone: [your brand voice]
Once you write this: Use it for every new subscriber. Automate it.
Promotional Email
Write promotional email for [offer/product].
Audience: [existing customers / email list / specific segment]
Offer: [what you're promoting]
Why now: [urgency reason if any]
Email structure:
- Subject line (50 chars max)
- Preheader text (what shows in preview)
- Body (focus on one benefit, one CTA)
- Length: 150-200 words
Tone: [sales-y vs helpful vs exclusive vs friendly]
Include:
- One clear CTA button text
- Optional: Social proof, urgency element
Past successful email for reference: [paste if available]
The test: Would you personally open and click this? If not, rewrite.
Landing Page Copy
Above-The-Fold Section
Write above-the-fold section for landing page selling [product/service].
Visitor: [who lands here and why]
Coming from: [ad, social, email, search]
Goal: [signups, purchases, bookings]
Write:
- Headline (10 words max, clear benefit)
- Subheadline (15 words, add context/credibility)
- Single-sentence value prop
- Primary CTA button text
- Trust indicator (customer count, rating, guarantee)
Tone: [match your brand]
Competitor landing pages for reference: [mention if relevant]
Time saved: 45 minutes → 5 minutes for first draft
Feature/Benefit Descriptions
Write benefit-focused descriptions for these features: [list features]
Product: [what it is]
Target customer: [who and what they care about]
Flip features to benefits: "Automated scheduling" → "Never play email tag to book meetings again"
What AI Gets Wrong (A Lot)
Generic claims: AI loves saying "innovative," "cutting-edge," "revolutionary." Delete these.
No brand voice: First drafts are bland. You add personality.
Weak hooks: AI starts boring. Rewrite the first sentence yourself.
No data: AI makes up statistics. Add real numbers yourself.
Bad CTAs: "Click here" and "Learn more" suck. Be specific about what happens.
Fix: Use AI for structure and ideas. You handle final copy.
ChatGPT vs Claude for Marketing
ChatGPT better for:
Ad variations (fast batch generation)
Social post templates
Email sequences
Structured content
Claude better for:
Campaign strategy (thinks through nuance)
Brand voice matching
Long-form content
Complex positioning
Reality: Most marketers use ChatGPT daily, Claude for strategic work.
Frequently Asked Questions
Will AI-written copy convert?
Not if you just copy-paste it. AI gets you 80% there, you finish it. Add your voice, real examples, specific data.
Can clients/customers tell it's AI?
If you don't edit it, yes. If you personalize and add your brand voice, no.
How much can AI really save?
For teams doing lots of content: 15-20 hours per week. For solo marketers: 8-12 hours. On repetitive stuff like ad variations and content calendars.
What about SEO?
AI helps with outlines and structure. You still need keyword research, internal linking, and optimization. Google doesn't care if AI wrote it as long as it's good.
Should I disclose AI use?
For marketing copy? No need. For articles? Some publications require it. Check guidelines.
What if competitors use same prompts?
They'll get similar structures but different execution. Your brand voice, examples, and data make it unique.
Can AI replace a marketing team?
No. It replaces the tedious execution parts. You still need strategy, creativity, brand thinking, and final quality control.
What about AI for creative?
Use AI for concepting and variations. Actual creative execution (design, video) still needs humans.
Related Reading
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