What’s new

With Vision AI Companion Samsung enables viewers to interact with their TV like a smart assistant—not just for voice commands, but for contextual dialog. For example: ask “Who’s that actor on screen?” or “Show me similar movies starring her,” and the TV responds with a voice answer and on-screen visuals. The upgrade supports 10 languages including English, Korean and Spanish, and is built atop generative AI models including those from Microsoft Copilot and Perplexity AI. 

Why it matters

• Living room becomes an AI-hub: Samsung lacks its own smart speaker ecosystem like some rivals, so embedding generative AI into the TV positions it as the central conversational device in the home.

• Visual + verbal integration: Unlike voice assistants alone, the TV can combine verbal responses with visuals and follow-on queries, creating a deeper “assistant experience”.

• New prompt territory: For creators of image and video prompts (like you), this shift signals a new vector—home devices are becoming output surfaces for generative-AI experiences, not just desktops or phones.

What to watch

• Ad format evolution: imagine prompts embedded into TV experiences—“Ask the TV to generate a product storyboard” or “Turn this scene into a marketing image.” That opens a new category of prompts beyond personal portraits or social-feeds.

• Data and ethics: Generative AI on devices with cameras/screen capture raises questions around consent, privacy and copyright—especially for content that “reads” the screen.

• Platform wars heat up: As Samsung integrates other AI features (picture enhancement, translation, scene-understanding), the TV becomes a beach-head for AI service bundles—raising the stakes for prompt-ecosystem players.

Prompt Tip of the Day

When designing a prompt aimed at an “in-living-room” AI experience (TV, large screen, shared view):

“Also include: ‘family-room lighting, 8K screen resolution, viewer from 3 m away, social-watch mode, voice-assistant overlay’.”

This anchors your prompt into the real environment, increasing relevance and emotional resonance beyond mobile screenshots.