Most businesses waste thousands on video ads that nobody watches. They create boring scripts, lose viewers in 3 seconds, or fail to drive conversions. Their ad spend burns with zero ROI. Top advertisers use AI to create scroll-stopping, conversion-optimized video ad scripts that hook instantly, maintain attention, and drive sales. They scale profitably.
Creating video ads without proven scripts wastes money. You lose viewers immediately, fail to communicate value, or create ads that get skipped every time.
With the right AI prompts, you can write high-converting video ad scripts optimized for YouTube Ads, Facebook Ads, TikTok Ads, and Instagram Ads that stop scrolls and drive purchases.
In this guide, you'll get the top free prompts for creating video ad scripts using ChatGPT, Gemini, Claude, Grok, or Perplexity. Just copy and paste these prompts with your product details.
These are the best video ad script prompts for 2026, optimized for platform algorithms, viewer psychology, and maximum conversions.
Quick Start Guide
Open ChatGPT, Gemini, Claude, Grok, or Perplexity
Gather product/service details and target audience info
Paste the appropriate video ad script prompt
Get platform-optimized ad script instantly
Record, edit, and launch your high-converting ads
Top AI Prompts to Write Video Ad Scripts
Below are the most effective, copy-and-paste video ad script prompts for 2026.
1. The Universal Video Ad Script Prompt
Write video ad script.
Product/service: [what you're selling]
Target audience: [who buys this]
Platform: [YouTube/Facebook/TikTok/Instagram]
Ad length: [15/30/60 seconds]
Goal: [awareness/consideration/conversion]
Budget: [small/medium/large]
Create script with:
- Hook (first 3 seconds - stop the scroll)
- Problem identification (pain point)
- Solution introduction (your product)
- Benefit demonstration (why it matters)
- Social proof (if available)
- Urgency/scarcity (limited time/stock)
- Clear CTA (what to do next)
- Visual cues (what viewer sees)
- Audio notes (music/voiceover direction)
Platform-optimized ad script.
Product: [paste details]
Why this works: Universal structure works across platforms. Specific elements ensure complete, actionable scripts.
2. The YouTube Pre-Roll Ad Script (Skippable)
Create YouTube pre-roll ad script.
Product: [what you sell]
Audience: [viewer demographics]
Length: [15-30 seconds before skip]
Ad type: [skippable in-stream]
Goal: [brand awareness/conversions]
YouTube skippable script:
- First 5 seconds (pre-skip hook - CRITICAL)
- Value promise (why they shouldn't skip)
- Quick problem/solution (fast pacing)
- Key benefit (single most important point)
- Brand mention (who you are)
- CTA before potential skip
- Extended content (for non-skippers)
- Final CTA (strong close)
Visual direction:
- Motion/action in first frame
- Text overlays (key points)
- Product showcase timing
Beat the skip button.
Product: [paste details]
Why this works: YouTube allows skips at 5 seconds. Front-loading value prevents skips and maximizes conversions.
3. The YouTube Bumper Ad Script (6 Seconds)
Write YouTube bumper ad script.
Product: [product name]
Single message: [one key point]
Audience: [target viewers]
6-second bumper:
- Instant visual hook (frame 1)
- Brand/product (immediate)
- Single benefit (one only)
- Quick CTA or brand recall
Timing breakdown:
- 0-1 sec: Attention grab
- 1-3 sec: Product + benefit
- 3-5 sec: CTA
- 5-6 sec: Logo/brand
Visual notes:
- Fast-paced cuts
- Bold text
- Product prominent
6 seconds to convert.
Product: [paste details]
Why this works: Bumper ads are non-skippable but ultra-short. Every frame must communicate instantly.
4. The Facebook/Instagram Feed Ad Script
Create Facebook/Instagram feed ad script.
Product: [what you're advertising]
Audience: [Facebook targeting]
Format: [square/vertical/horizontal]
Length: [15-30 seconds]
Objective: [traffic/conversions/engagement]
Feed ad script:
- Silent-friendly opening (works with sound off)
- Text overlay hook (first 2 seconds)
- Visual demonstration (show don't tell)
- Problem → solution progression
- Customer results (before/after if applicable)
- Social proof elements (reviews/ratings)
- Offer/promotion (if running one)
- Swipe up/Learn more CTA
- Captions throughout (80% watch silent)
Visual requirements:
- Mobile-first (most viewers on mobile)
- Bright, high-contrast visuals
- Text readable on small screens
Thumb-stopping script.
Product: [paste details]
Why this works: Most Facebook/Instagram views are silent. Text-dependent scripts ensure message delivery without sound.
5. The TikTok Ad Script (Native Style)
Write TikTok ad script.
Product: [what you sell]
Audience: [TikTok demographics/interests]
Style: [trend-based/educational/entertainment]
Length: [9-15 seconds for feed]
TikTok native ad:
- Native hook (looks like regular TikTok)
- Trending sound/format (capitalize on trends)
- Creator-style presentation (not corporate)
- Quick problem callout (relatable)
- Product integration (natural, not salesy)
- Demonstration (show it working)
- Results/benefit (what user gets)
- Soft CTA (check bio/link)
TikTok-specific elements:
- Fast transitions
- On-screen text (TikTok style)
- Authentic, not polished
- Jump cuts and energy
- Trend participation
Looks like content, performs like ad.
Product: [paste details]
Why this works: TikTok users skip obvious ads. Native-style scripts blend into feeds and drive higher engagement.
6. The Instagram Reels Ad Script
Create Instagram Reels ad script.
Product: [product/service]
Audience: [Instagram demographics]
Hook style: [education/entertainment/inspiration]
Length: [15-30 seconds]
Reels ad structure:
- Pattern interrupt (unexpected opening)
- Relatable problem (audience identification)
- Quick transformation tease
- Product introduction (natural integration)
- Feature demonstration (visually interesting)
- Benefit focus (what viewer gains)
- Social proof (quick testimonial/result)
- Strong CTA (link in bio/DM/website)
Reels-specific:
- Vertical format (9:16)
- Trending audio (if applicable)
- Fast-paced editing
- Text overlays (key points)
- Hook in first 1 second
Reels-optimized script.
Product: [paste details]
Why this works: Reels prioritize entertainment value. Scripts balancing entertainment and selling perform best.
7. The Product Demo Ad Script
Write product demonstration ad script.
Product: [what to demonstrate]
Key feature: [main functionality]
Platform: [where running]
Length: [30-60 seconds]
Demo ad structure:
- Problem visualization (show the pain)
- Product introduction (solution reveal)
- Feature demonstration (how it works)
- Use case scenarios (real situations)
- Before/after comparison (transformation)
- Key benefits callout (why it matters)
- Pricing/offer mention (if applicable)
- Purchase CTA (buy now/learn more)
Demo elements:
- Close-up product shots
- Hands-on usage footage
- Result showcasing
- Clear visual progression
Show, don't just tell.
Product: [paste details]
Why this works: Seeing products in action builds trust. Demonstration scripts prove functionality visually.
8. The Problem-Solution Ad Script
Create problem-solution ad script.
Product: [your solution]
Target problem: [pain point]
Audience: [who has problem]
Platform: [ad platform]
Length: [15-30 seconds]
Problem-solution structure:
- Relatable problem (empathetic callout)
- Problem amplification (make it hurt)
- Frustration moment (emotional peak)
- Solution introduction (your product)
- How it solves problem (mechanism)
- Life after solution (positive outcome)
- Testimonial/proof (if available)
- Offer + CTA (act now)
Emotional journey:
- Pain (empathy)
- Frustration (amplify)
- Relief (solution)
- Happiness (outcome)
Problem-agitation-solution script.
Problem: [paste details]
Why this works: Problem-agitation-solution framework drives emotional engagement and purchase motivation.
9. The Testimonial/Social Proof Ad Script
Write testimonial video ad script.
Product: [what customers love]
Customer story: [real customer experience]
Platform: [where advertising]
Length: [30-45 seconds]
Testimonial ad structure:
- Customer introduction (relatable person)
- Their problem (before your product)
- Discovery moment (how they found you)
- Experience using product (their words)
- Specific results (quantifiable if possible)
- Emotional impact (how life changed)
- Recommendation (why others should buy)
- Offer + CTA (shop now)
Authenticity elements:
- Real customer (not actor)
- Natural language (not scripted-sounding)
- Specific details (builds credibility)
- Genuine emotion (authentic reaction)
Let customers sell for you.
Customer: [paste story]
Why this works: Social proof builds trust. Real customer stories convert better than brand claims.
10. The Comparison Ad Script
Create comparison ad script.
Your product: [what you sell]
Competitor/alternative: [what you're better than]
Key differentiator: [your advantage]
Length: [30-60 seconds]
Comparison structure:
- Common solution (old way/competitor)
- Its limitations (what's wrong with it)
- Your product introduction (better way)
- Side-by-side comparison (visual)
- Feature advantages (what you do better)
- Price comparison (if advantageous)
- Why switch/choose you (compelling reason)
- Risk-free trial/guarantee (if applicable)
- CTA (make the switch)
Comparison rules:
- Don't name competitors (say "other brands")
- Focus on your strengths
- Be factual, not deceptive
- Highlight unique value
Better alternative script.
Product: [paste details]
Why this works: Comparison ads help decision-making. Clear differentiation drives category leadership.
11. The Urgency/Scarcity Ad Script
Write urgency-driven ad script.
Product: [what's selling]
Offer: [sale/discount/limited edition]
Deadline: [when offer ends]
Platform: [ad platform]
Length: [15-30 seconds]
Urgency script:
- Immediate hook (SALE/ENDING SOON)
- Offer details (what's available)
- Value proposition (original vs. sale price)
- Scarcity element (limited stock/time)
- Countdown visual (time remaining)
- Benefits recap (what they get)
- Loss aversion (what they'll miss)
- Urgent CTA (shop now before it's gone)
Urgency elements:
- Timer graphics
- "Only X left" callouts
- Deadline emphasis
- Fast-paced delivery
Act now script.
Offer: [paste details]
Why this works: Urgency and scarcity trigger FOMO. Time-limited offers drive immediate action.
12. The UGC (User-Generated Content) Style Ad Script
Create UGC-style ad script.
Product: [what to feature]
Creator perspective: [influencer/customer POV]
Platform: [TikTok/Instagram/Facebook]
Length: [15-30 seconds]
UGC script:
- Authentic opening ("Hey guys, so...")
- Natural discovery story (how they found product)
- Unboxing/first impression (genuine reaction)
- Casual demonstration (everyday use)
- Favorite features (personal opinions)
- Real results (honest assessment)
- Casual recommendation (not salesy)
- Where to get it (subtle CTA)
UGC authenticity markers:
- Creator filming themselves
- Natural lighting/setting
- Casual language
- Genuine enthusiasm
- Not overly produced
Looks organic, drives sales.
Product: [paste details]Why this works: UGC-style ads feel like recommendations, not advertisements. Higher trust = higher conversions.
13. The Educational/How-To Ad Script
Write educational ad script.
Product: [tool/service]
Teaching topic: [how to solve problem]
Platform: [where advertising]
Length: [30-60 seconds]
Educational script:
- Valuable question hook ("Want to know how to...")
- Problem identification (common struggle)
- Educational content (teach something useful)
- Product integration (tool that helps)
- Step-by-step demo (show process)
- Results showcase (what they'll achieve)
- Additional value mention (bonus benefit)
- CTA (learn more/get started)
Educational balance:
- 70% value (teaching)
- 30% promotion (product)
- Actually helpful content
- Product as enabler
Teach first, sell second.
Topic: [paste details]Why this works: Educational content builds authority. Value-first approach reduces ad resistance.
14. The Lifestyle/Aspirational Ad Script
Create lifestyle ad script.
Product: [what enables lifestyle]
Target lifestyle: [aspirational life viewer wants]
Audience: [demographics/psychographics]
Length: [30-45 seconds]
Lifestyle script:
- Aspirational opening (desired lifestyle visual)
- Emotional connection (how it feels)
- Product in context (natural part of lifestyle)
- Lifestyle moments (curated scenes)
- Transformation implication (you can have this)
- Product benefits (how it enables lifestyle)
- Social status/identity (who you become)
- CTA (start your journey)
Visual storytelling:
- Aspirational settings
- Attractive lifestyle
- Product seamlessly integrated
- Emotional music
Sell the lifestyle, not product.
Lifestyle: [paste vision]
Why this works: People buy identities and lifestyles. Aspirational positioning drives emotional purchases.
15. The Announcement/Launch Ad Script
Write product launch ad script.
Product: [new product/feature]
Innovation: [what's new/different]
Target audience: [early adopters]
Length: [30-45 seconds]
Launch announcement:
- Excitement hook (something big is here)
- Problem with status quo (why change needed)
- Revolutionary introduction (your innovation)
- What makes it different (unique features)
- Benefits of innovation (why it matters)
- Launch offer (early bird/founding member)
- Availability (how to get it)
- CTA (be first/join revolution)
Launch energy:
- High energy delivery
- Innovative visuals
- Future-forward tone
- Excitement building
Launch hype script.
Launch: [paste details]
Why this works: Launch announcements capitalize on novelty. First-to-market excitement drives early adoption.
16. The Retargeting Ad Script
Create retargeting ad script.
Product: [what they viewed]
Previous interaction: [visited/added to cart/engaged]
Goal: [bring them back]
Length: [15-30 seconds]
Retargeting script:
- Personalized hook ("You were looking at...")
- Reminder (what caught their interest)
- Address hesitation (common objections)
- New information (reviews/testimonials/guarantees)
- Sweetened offer (discount/free shipping/bonus)
- Urgency element (limited time offer)
- Risk reversal (money-back guarantee)
- Strong CTA (complete your purchase)
Retargeting psychology:
- Acknowledge prior interest
- Overcome objections
- Add incentive
- Remove friction
Second chance script.
Interaction: [paste details]Why this works: Retargeting addresses warm leads. Personalized follow-up converts abandoned interest.
17. The Local Business Ad Script
Write local business ad script.
Business: [your business]
Location: [city/area]
Service: [what you offer]
Platform: [Facebook/Instagram/YouTube local]
Length: [15-30 seconds]
Local ad script:
- Local hook ("Looking for [service] in [city]?")
- Community connection (local pride)
- Business introduction (who you are)
- Service overview (what you offer)
- Local benefits (nearby/convenient)
- Social proof (local reviews/customers)
- Special offer (local discount)
- Directions CTA (visit us/call now)
Local elements:
- Local landmarks/references
- Community language
- Physical location emphasis
- Local testimonials
Community-focused script.
Business: [paste details]Why this works: Local businesses need community connection. Geographic targeting with local messaging drives foot traffic.
18. The App Install Ad Script
Create app install ad script.
App: [app name]
Key feature: [main functionality]
Target users: [who needs this app]
Platform: [Facebook/Instagram/TikTok]
Length: [15-30 seconds]
App install script:
- Problem on phone (current frustration)
- App introduction (solution)
- UI demonstration (show app interface)
- Key feature highlight (what it does)
- Use case scenario (when they'll use it)
- User benefit (life improvement)
- Social proof (ratings/downloads)
- Install CTA (download now)
App-specific elements:
- Screen recording footage
- Swipe/tap animations
- Before/after phone usage
- App store rating display
Get the download script.
App: [paste details]
Why this works: App ads need functionality demonstration. Showing interface builds understanding and trust.
19. The E-commerce Product Ad Script
Write e-commerce product ad script.
Product: [specific item]
Platform: [Facebook/Instagram/TikTok Shopping]
Price point: [affordable/mid/premium]
Length: [15-30 seconds]
E-commerce script:
- Product reveal (eye-catching display)
- Key feature callout (what makes it special)
- Use demonstration (product in action)
- Multiple angles (showcase thoroughly)
- Size/fit information (if applicable)
- Price + offer (current promotion)
- Shipping info (free/fast shipping)
- Shop now CTA (direct to product page)
E-commerce essentials:
- High-quality product shots
- Multiple angles/uses
- Price clearly visible
- Easy path to purchase
Direct response product script.
Product: [paste details]
Why this works: E-commerce ads need immediate conversion focus. Clear product showcase and easy purchase path drive sales.
20. The B2B Service Ad Script
Create B2B service ad script.
Service: [what you offer businesses]
Target: [business type/role]
Platform: [LinkedIn/YouTube/Facebook]
Length: [30-60 seconds]
B2B script:
- Business problem (industry pain point)
- Cost of problem (wasted time/money/opportunity)
- Service introduction (your solution)
- How it works (process overview)
- Business results (ROI/efficiency/growth)
- Case study mention (real business success)
- Differentiation (why you vs. competitors)
- Consultation CTA (book demo/call)
B2B elements:
- Professional tone
- ROI focus
- Data/results emphasis
- Decision-maker language
Enterprise sales script.
Service: [paste details]
Why this works: B2B buyers need ROI justification. Results-focused scripts speak to business decision-makers.
21. The Holiday/Seasonal Ad Script
Write seasonal ad script.
Occasion: [holiday/season]
Product: [what you're promoting]
Theme: [holiday-specific angle]
Length: [15-30 seconds]
Seasonal script:
- Holiday hook (festive opening)
- Seasonal problem (holiday-specific)
- Product as solution (perfect for occasion)
- Gift angle (if applicable)
- Holiday benefit (why buy now)
- Limited-time offer (seasonal discount)
- Shipping deadline (if applicable)
- Holiday CTA (perfect gift/celebration essential)
Seasonal elements:
- Holiday visuals/music
- Seasonal colors
- Gift packaging
- Holiday urgency
Capitalize on season.
Occasion: [paste details]
Why this works: Seasonal ads leverage cultural moments. Holiday urgency and gift-giving drive purchases.
22. The Challenge/Contest Ad Script
Create challenge/contest ad script.
Challenge: [what participants do]
Prize: [what they win]
Duration: [contest length]
Platform: [where promoting]
Length: [15-30 seconds]
Contest script:
- Exciting hook (WIN [prize]!)
- Challenge introduction (what to do)
- Why participate (benefits)
- How to enter (clear steps)
- Prize showcase (what they'll win)
- Deadline (when contest ends)
- Easy entry (simple participation)
- Engagement CTA (enter now)
Contest elements:
- Prize visuals
- Previous winner examples
- Excitement/energy
- Clear entry instructions
Drive engagement script.
Contest: [paste details]
Why this works: Contests drive engagement and UGC. Participation-based ads build community and brand awareness.
23. The Story/Narrative Ad Script
Write story-driven ad script.
Brand story: [narrative to tell]
Product: [what you sell]
Emotional arc: [journey to tell]
Length: [45-60 seconds]
Narrative script:
- Story opening (establish character/situation)
- Challenge/obstacle (conflict)
- Journey/struggle (emotional development)
- Discovery moment (finding product)
- Transformation (how product helped)
- Resolution (happy ending)
- Brand connection (why brand matters)
- Inspirational CTA (start your story)
Storytelling elements:
- Character development
- Emotional arc
- Relatable struggle
- Satisfying resolution
Emotional storytelling script.
Story: [paste narrative]
Why this works: Stories create emotional connections. Narrative ads build brand loyalty beyond transactions.
24. The Multi-Product Showcase Ad Script
Create product collection ad script.
Products: [multiple items]
Collection theme: [what ties them together]
Platform: [carousel/collection ad]
Length: [30-45 seconds]
Collection script:
- Collection introduction (theme/category)
- Product 1 highlight (quick feature)
- Product 2 highlight (quick feature)
- Product 3+ highlights (rapid showcase)
- Common benefits (why collection matters)
- Use cases (when to use each)
- Bundle offer (if applicable)
- Shop collection CTA
Collection format:
- Fast transitions
- Quick product shots
- Visual variety
- Unified theme
Showcase variety script.
Collection: [paste products]
Why this works: Collection ads showcase variety. Multiple products appeal to different preferences, increasing conversion chances.
25. The Behind-the-Scenes Ad Script
Write behind-the-scenes ad script.
Business: [your company]
Story: [what to show behind scenes]
Platform: [Instagram/TikTok/Facebook]
Length: [30-45 seconds]
BTS script:
- Transparency hook ("Ever wonder how...")
- Behind-the-scenes access (exclusive look)
- Creation process (how it's made)
- Quality emphasis (care taken)
- Team introduction (people behind brand)
- Values showcase (what you stand for)
- Authenticity moment (genuine humanity)
- Support CTA (shop small/support us)
BTS elements:
- Raw footage
- Team members
- Production process
- Authentic moments
Build trust through transparency.
Story: [paste BTS details]Why this works: Behind-the-scenes content humanizes brands. Transparency builds trust and emotional connection.
Platform-Specific Best Practices
YouTube Ads
Hook within 5 seconds (before skip)
Front-load key message
Use mid-roll for engaged audiences
Include skip-proof CTA early
Facebook/Instagram Ads
Assume sound-off viewing
Square or vertical format (mobile)
Captions throughout
First 3 seconds critical
TikTok Ads
Native content style (not corporate)
Fast-paced, trending formats
Creator-led feels authentic
Soft-sell approach
LinkedIn Ads (B2B)
Professional quality
ROI/data-driven
Industry-specific language
Longer acceptable (60+ seconds)
Common Mistakes to Avoid
Slow opening (lose viewers in 3 seconds)
No captions (80% watch without sound)
Too long (respect attention spans)
Weak CTA (don't tell viewers what to do next)
All features, no benefits (viewers care about outcomes)
Corporate speak (sounds inauthentic)
Wrong aspect ratio (poor mobile experience)
No testing (always A/B test scripts)
FAQ
How long should video ads be?
TikTok/Instagram: 15-30 seconds. Facebook: 15-30 seconds. YouTube skippable: 15-30 seconds. YouTube non-skip: 15 seconds max. Shorter usually converts better.
Should I hire actors or use real people?
UGC-style with real customers/creators outperforms polished ads with actors. Authenticity > production value.
What's the most important part of the script?
First 3 seconds. Hook determines if anyone watches. No hook = no conversions.
How do I know which script to use?
Match script to campaign goal: Awareness (story/lifestyle), Consideration (demo/educational), Conversion (problem-solution/urgency).
Can I use one script across all platforms?
No. Each platform has different viewing behaviors. Adapt scripts for platform-specific best practices.
Should video ads have music?
Yes, but assume 80% watch silent. Music enhances but script must work without sound.
How much should I spend testing ad scripts?
Test 3-5 script variations with $50-100 each. Scale winning scripts. Always be testing.
Conclusion
Most businesses waste thousands on video ads that nobody watches. They create boring scripts, lose viewers in 3 seconds, and get zero ROI. Their ad budgets burn with nothing to show. Top advertisers use AI to create scroll-stopping, conversion-optimized video ad scripts that hook instantly, maintain attention, and drive profitable sales.
With these 25 prompts, you can write high-converting video ad scripts using ChatGPT, Gemini, Claude, Grok, or Perplexity for any platform.
Stop wasting ad spend on bad scripts. Copy these prompts, create winning video ads, and scale profitably.
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