Create detailed customer persona.
Business: [your company/product]
Product/Service: [what you sell]
Price point: [cost level]
Current customers: [who buys now]

Build comprehensive persona:
- Demographics (age, gender, location, income, education)
- Psychographics (values, interests, lifestyle)
- Professional details (job, industry, company size)
- Goals and aspirations (what they want)
- Pain points and challenges (problems they face)
- Buying behavior (how they purchase)
- Media consumption (where they spend time)
- Objections (what stops purchase)
- Triggers (what makes them buy)
- Preferred communication style

Deep audience understanding.

Business: [paste details]

Create persona based on jobs-to-be-done framework.
Product: [what you offer]
Job: [what customers hire your product to do]
Context: [situation when they need it]

Develop JTBD persona:
- Functional job (task to accomplish)
- Emotional job (how they want to feel)
- Social job (how they want to be perceived)
- Current solution (what they use now)
- Desired outcome (perfect result)
- Success metrics (how they measure)
- Barriers to switching (why they stay)
- Motivation to change (what pushes them)

Focus on outcomes, not features.

Product: [paste details]

Define ideal customer profile for B2B.
Company: [your business]
Product: [what you sell]
Best customers: [who gets most value]

Create ICP with:
- Company firmographics (size, revenue, industry)
- Technology stack (tools they use)
- Business model (how they make money)
- Growth stage (startup/growth/enterprise)
- Budget authority (who controls spend)
- Pain points (business problems)
- Success indicators (what they care about)
- Decision-making process (how they buy)
- Contract value potential (deal size)

B2B targeting precision.

Company: [paste details]

Create persona mapped to buyer journey.
Product: [what you sell]
Sales cycle: [length]
Touchpoints: [customer interactions]

Map persona through stages:
- Awareness stage (just learning about problem)
- Consideration stage (evaluating solutions)
- Decision stage (choosing vendor)
- Information needs per stage
- Content preferences per stage
- Questions asked per stage
- Objections per stage
- Influencers per stage

Journey-specific targeting.

Product: [paste details]

Build psychographic customer persona.
Product: [what you offer]
Emotional appeal: [why people really buy]
Lifestyle fit: [how product fits life]

Deep psychographic profile:
- Core values and beliefs
- Lifestyle and daily routines
- Hobbies and interests
- Personality traits
- Attitudes and opinions
- Social class and status
- Life stage and priorities
- Aspirations and dreams
- Fears and anxieties
- Tribal affiliations (groups they identify with)

Emotional connection insights.

Product: [paste details]

Create persona at different awareness levels.
Product: [your solution]
Market maturity: [awareness level]

Define personas by awareness:
- Unaware (don't know problem exists)
- Problem-aware (know problem, not solution)
- Solution-aware (know solutions exist)
- Product-aware (know your product)
- Most aware (ready to buy)
- Messaging for each level
- Content strategy per level
- Conversion path per level

Awareness-based targeting.

Product: [paste details]

Identify multiple customer personas.
Business: [your company]
Product range: [what you offer]
Customer diversity: [different types]

Create 3-5 distinct personas:
- Primary persona (most valuable)
- Secondary personas (significant segments)
- Negative persona (who NOT to target)
- Differences between personas
- Unique value prop per persona
- Channel preference per persona
- Content needs per persona
- Prioritization (focus order)

Segment and conquer.

Business: [paste details]

Build persona from actual customer data.
Data available: [analytics/CRM/surveys]
Best customers: [high LTV segment]
Sample size: [data points]

Analyze data to create:
- Common demographic patterns
- Behavioral patterns (actions they take)
- Purchase patterns (what/when/how they buy)
- Engagement patterns (content consumed)
- Conversion patterns (path to purchase)
- Retention patterns (why they stay)
- Churn patterns (why they leave)
- Statistical validation (confidence level)

Evidence-based personas.

Data: [paste details]

Create empathy map for customer.
Customer: [who you're mapping]
Context: [situation/scenario]

Map empathy dimensions:
- What they SEE (environment, friends, market)
- What they HEAR (influencers, friends, media)
- What they THINK and FEEL (worries, aspirations)
- What they SAY and DO (public behavior)
- PAINS (fears, frustrations, obstacles)
- GAINS (wants, needs, measures of success)

Walk in customer's shoes.

Customer: [paste details]

Create persona focused on value perception.
Product: [what you sell]
Price: [what you charge]
Alternatives: [competitor options]

Define value persona:
- Value drivers (what they value most)
- Value perception (how they assess worth)
- Price sensitivity (budget constraints)
- ROI calculation (how they justify)
- Value comparison (you vs alternatives)
- Deal breakers (what kills purchase)
- Must-haves vs nice-to-haves
- Willingness to pay (price ceiling)

Value-based targeting.

Product: [paste details]

Build persona around purchase objections.
Product: [what you sell]
Common objections: [barriers to purchase]
Sales cycle: [typical length]

Map objection persona:
- Primary objections (biggest barriers)
- Timing of objections (when they arise)
- Objection severity (deal killers vs concerns)
- Root cause of objections (underlying fears)
- Information gaps (what they don't know)
- Trust barriers (credibility concerns)
- Risk perception (what they fear losing)
- Objection handling (how to address each)

Overcome barriers strategically.

Product: [paste details]

Create persona of competitor's customers.
Competitor: [who you're targeting]
Their customers: [who they serve]
Your advantage: [why switch to you]

Analyze competitor's customers:
- Why they chose competitor (selection criteria)
- What they like (satisfaction points)
- What they complain about (pain points)
- Switching barriers (why they stay)
- Switching triggers (what makes them leave)
- Your differentiation (why you're better)
- Win-back strategy (how to convert)
- Migration path (switching journey)

Steal market share strategically.

Competitor: [paste details]

Create customer interview question guide.
Research goal: [what you want to learn]
Persona hypothesis: [assumptions to test]
Interview length: [time available]

Generate interview questions:
- Background questions (context)
- Problem exploration (pain points)
- Current solution questions (alternatives)
- Decision-making questions (buying process)
- Objection uncovering (barriers)
- Value perception (what matters)
- Behavior questions (actual actions)
- Demographic confirmation
- Open-ended exploration

Validate personas with real people.

Goal: [paste details]

Define social media audience persona.
Platform: [where they engage]
Content type: [what they consume]
Engagement goal: [follower/engagement/conversion]

Create social persona:
- Platform preferences (where they spend time)
- Content consumption habits (what they watch/read)
- Posting behavior (how they share)
- Engagement patterns (what makes them interact)
- Influencer follows (who they trust)
- Hashtag usage (what they search)
- Community affiliations (groups they join)
- Sharing motivations (why they share)

Platform-specific targeting.

Platform: [paste details]

Build persona around primary pain point.
Pain point: [main problem you solve]
Severity: [how bad the problem is]
Current suffering: [impact on life/business]

Deep-dive pain persona:
- Problem description (in their words)
- When problem occurs (triggers)
- Impact of problem (consequences)
- Failed solutions tried (what didn't work)
- Cost of inaction (staying with problem)
- Urgency level (how fast they need solution)
- Emotional impact (how it makes them feel)
- Who else affected (stakeholders)

Pain-driven positioning.

Pain point: [paste details]

Create persona for micro-moments.
Product: [what you sell]
Search behavior: [how they find you]
Decision speed: [quick vs researched]

Map micro-moment personas:
- "I want to know" moments (research)
- "I want to go" moments (local intent)
- "I want to buy" moments (purchase intent)
- "I want to do" moments (how-to)
- Device used per moment (mobile/desktop)
- Context of moment (where/when)
- Information needed (what helps decide)
- Conversion path (next action)

Intent-based targeting.

Product: [paste details]

Define personas by customer lifecycle stage.
Business: [your company]
Customer types: [new/active/churned]

Create lifecycle personas:
- Prospect persona (not yet customer)
- New customer persona (just bought)
- Active customer persona (engaged)
- At-risk persona (showing churn signals)
- Churned persona (left)
- Win-back persona (potential return)
- Advocate persona (promoters)
- Different needs per stage
- Messaging per stage

Lifecycle marketing strategy.

Business: [paste details]

Create positioning statement for persona.
Persona: [target customer]
Product: [what you sell]
Competition: [alternatives]
Differentiation: [your unique value]

Write positioning statement:
- For [target customer description]
- Who [need or opportunity]
- Our [product/service name]
- Is a [product category]
- That [key benefit]
- Unlike [primary competitor]
- Our product [primary differentiation]

Clear positioning per persona.

Details: [paste info]

Define negative persona (who NOT to target).
Business: [your company]
Bad fit customers: [who you don't serve well]
Resource waste: [costly segments]

Identify negative personas:
- Demographic red flags
- Behavioral warning signs
- Budget mismatches (can't afford)
- Use case misalignment (wrong fit)
- High support burden (costly)
- Low LTV indicators
- Churn predictors
- Sales cycle killers

Avoid wrong customers.

Business: [paste details]

Create content strategy for persona.
Persona: [target audience]
Content goals: [awareness/consideration/decision]
Resources: [budget/team]

Design persona content plan:
- Content topics (what interests them)
- Content formats (how they consume)
- Content channels (where to distribute)
- Content frequency (how often)
- Content funnel (awareness to purchase)
- Search intent per topic
- Engagement metrics per format
- Conversion content (bottom funnel)

Persona-driven content.

Persona: [paste details]

Develop messaging framework for persona.
Persona: [target customer]
Product: [what you sell]
Differentiation: [unique value]

Create messaging hierarchy:
- Core message (main promise)
- Supporting messages (3-5 key points)
- Proof points (why believe you)
- Emotional appeals (feelings you evoke)
- Rational appeals (logic-based reasons)
- Call to action (what you want them to do)
- Tone and voice (how you communicate)
- Message testing plan

Consistent persona messaging.

Persona: [paste details]

Analyze how competitors target your persona.
Persona: [shared target audience]
Competitors: [who targets same audience]
Your approach: [your strategy]

Competitive persona analysis:
- How competitors position to persona
- Messaging competitors use
- Channels competitors prioritize
- Content competitors create
- Offers competitors make
- Gaps in competitor approach
- Your competitive advantage
- Differentiation strategy

Out-position competitors.

Persona: [paste details]

Create attribution model for persona journey.
Persona: [target customer]
Touchpoints: [channels they use]
Conversion path: [typical journey]

Model persona attribution:
- First touch (how they discover you)
- Middle touches (nurture interactions)
- Last touch (final conversion driver)
- Most influential touches (highest impact)
- Touch frequency (how many needed)
- Time between touches (velocity)
- Channel contribution (value per channel)
- Budget allocation (based on impact)

Track persona journey.

Persona: [paste details]

Design testing framework for persona hypotheses.
Hypothesis: [persona assumption to test]
Method: [how you'll test]
Metrics: [success indicators]

Create testing framework:
- Hypothesis statement (what you believe)
- Testing method (how to validate)
- Sample size needed (statistical validity)
- Success criteria (what proves hypothesis)
- Timeline (testing duration)
- Data collection (what to measure)
- Analysis plan (how to interpret)
- Iteration strategy (if hypothesis wrong)

Validate personas scientifically.

Hypothesis: [paste details]

Track how persona evolves over time.
Persona: [target audience]
Market changes: [what's shifting]
Timeline: [tracking period]

Monitor persona changes:
- Demographic shifts (age/income/location)
- Behavioral changes (new habits)
- Technology adoption (new tools)
- Preference evolution (changing tastes)
- Pain point shifts (new problems)
- Competitive landscape (new options)
- Update frequency (how often to refresh)
- Revision triggers (what causes update)

Keep personas current.

Persona: [paste details]