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Top Prompts to Analyze Competitors with ChatGPT, Claude & Gemini (Beat Competition, 2026)

Top Prompts to Analyze Competitors with ChatGPT, Claude & Gemini (Beat Competition, 2026)

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LucyBrain Switzerland ○ AI Daily

Top Prompts to Analyze Competitors with ChatGPT, Claude & Gemini (Beat Competition, 2026)

November 23, 2025

Most businesses ignore competitors until it's too late. They copy blindly, miss market gaps, or get outmaneuvered by smarter rivals. They lose market share slowly. Top companies use AI to analyze competitors systematically, identify weaknesses to exploit, and spot opportunities competitors miss. They dominate their markets.

Competing without analysis is gambling. You don't know what rivals are doing, miss strategic opportunities, or waste resources on losing battles.

With the right AI prompts, you can conduct deep competitive analysis, uncover competitor strategies, and find winning angles that differentiate you in the market.

In this guide, you'll get the top free prompts for competitor analysis using ChatGPT, Gemini, Claude, Grok, or Perplexity. Just copy and paste these prompts with your competitor data.

These are the best competitive analysis prompts for 2026, optimized for strategy, positioning, and market advantage.

Quick Start Guide

  1. Open ChatGPT, Gemini, Claude, Grok, or Perplexity

  2. Identify your main competitors

  3. Paste the appropriate analysis prompt

  4. Get strategic competitive insights instantly

  5. Use findings to strengthen positioning

Top AI Prompts to Analyze Competitors

Below are the most effective, copy-and-paste competitive analysis prompts for 2026.

1. The Complete Competitor Analysis Prompt

Conduct comprehensive competitor analysis.
Your business: [your company]
Competitor: [rival company]
Market: [industry/niche]
Analysis goal: [what you want to learn]

Analyze thoroughly:
- Company overview (size, history, ownership)
- Product/service offerings (what they sell)
- Pricing strategy (how they price)
- Target audience (who they serve)
- Marketing channels (where they advertise)
- Content strategy (what they publish)
- Strengths (what they do well)
- Weaknesses (vulnerabilities)
- Market positioning (how they position)
- Competitive advantages (why customers choose them)

Complete competitive picture.

Competitor: [paste details]

Why this works: Complete analysis reveals full competitive landscape. Comprehensive view identifies opportunities.

2. The SWOT Analysis Prompt

Perform SWOT analysis on competitor.
Competitor: [company name]
Your business: [your company]
Market position: [relative standing]

Create SWOT matrix:
- STRENGTHS (what they do well)
- WEAKNESSES (their vulnerabilities)
- OPPORTUNITIES (market gaps they could fill)
- THREATS (risks to their position)
- How to counter strengths
- How to exploit weaknesses
- How to beat them to opportunities
- How to become their threat

Strategic SWOT framework.

Competitor: [paste details]

Why this works: SWOT reveals strategic landscape. Framework identifies actionable insights.

3. The Pricing Strategy Analysis Prompt

Analyze competitor pricing strategy.
Competitor: [company]
Their products: [offerings]
Your pricing: [your rates]
Market: [industry context]

Examine pricing:
- Price points (exact costs)
- Pricing model (subscription/one-time/freemium)
- Pricing tiers (packages offered)
- Discounting strategy (promotions)
- Value perception (premium/budget/mid-market)
- Price changes over time (trends)
- Pricing psychology (anchoring/bundling)
- Your pricing opportunity (how to compete)

Price positioning insights.

Competitor: [paste details]

Why this works: Pricing reveals positioning strategy. Price analysis uncovers market opportunities.

4. The Marketing Channel Analysis Prompt

Analyze competitor's marketing channels.
Competitor: [company name]
Industry: [your market]
Budget estimate: [their spend]

Map their channels:
- Paid advertising (where they buy ads)
- SEO strategy (keywords they target)
- Content marketing (what they publish)
- Social media presence (platforms and activity)
- Email marketing (frequency and type)
- Partnerships (who they collaborate with)
- PR and media (coverage they get)
- Events (conferences/webinars)
- Channel effectiveness (what works for them)
- Your channel opportunity (underutilized channels)

Channel strategy insights.

Competitor: [paste details]

Why this works: Channel analysis reveals where they invest. Gaps show where you can dominate.

5. The Content Strategy Analysis Prompt

Analyze competitor content strategy.
Competitor: [company]
Content type: [blog/video/podcast/social]
Your content: [your approach]

Examine content:
- Content topics (what they cover)
- Publishing frequency (how often)
- Content formats (types they use)
- Content quality (depth and value)
- Engagement metrics (likes/shares/comments)
- SEO performance (ranking keywords)
- Content gaps (what they're missing)
- Top performing content (their winners)
- Content distribution (how they promote)
- Your content opportunity (what to create)

Content competitive advantage.

Competitor: [paste details]

Why this works: Content analysis reveals audience interests. Gaps show untapped topics.

6. The Social Media Competitive Analysis Prompt

Analyze competitor social media presence.
Competitor: [company]
Platforms: [where they're active]
Your social: [your presence]

Evaluate social strategy:
- Platform prioritization (where they focus)
- Follower count and growth (audience size)
- Engagement rate (interaction level)
- Posting frequency (how often)
- Content types (what they post)
- Top performing posts (what resonates)
- Community management (how they respond)
- Influencer relationships (who they work with)
- Paid vs organic (strategy mix)
- Your social opportunity (how to compete)

Social competitive edge.

Competitor: [paste details]

Why this works: Social presence reveals brand strength. Engagement analysis shows content effectiveness.

7. The Product Feature Comparison Prompt

Compare product features head-to-head.
Your product: [your offering]
Competitor products: [their offerings]
Key features: [what matters to customers]

Create comparison:
- Feature-by-feature breakdown
- Unique features (you have, they don't)
- Missing features (they have, you don't)
- Feature quality (who does it better)
- User experience comparison
- Integration capabilities
- Performance metrics
- Innovation pace (who ships faster)
- Feature priorities (roadmap comparison)
- Your product advantage (where you win)

Product positioning clarity.

Products: [paste details]

Why this works: Feature comparison reveals differentiation. Clear advantages guide messaging.

8. The Customer Review Analysis Prompt

Analyze competitor customer reviews.
Competitor: [company]
Review sources: [G2/Trustpilot/Amazon/etc]
Review count: [approximate number]

Mine review insights:
- Overall sentiment (satisfaction level)
- Common praise (what customers love)
- Common complaints (pain points)
- Feature requests (what they want)
- Support issues (service problems)
- Pricing complaints (value perception)
- Competitor responses (how they handle feedback)
- Switching reasons (why customers leave)
- Your opportunity (gaps you can fill)

Voice of competitor's customer.

Competitor: [paste details]

Why this works: Reviews reveal real customer pain. Complaints are your opportunities.

9. The Market Positioning Analysis Prompt

Analyze competitor market positioning.
Competitor: [company]
Market: [industry]
Positioning strategy: [their approach]

Evaluate positioning:
- Target market (who they target)
- Value proposition (their promise)
- Brand personality (how they present)
- Messaging focus (key themes)
- Differentiation claim (what makes them unique)
- Positioning vs reality (claim vs delivery)
- Market perception (how they're seen)
- Positioning evolution (changes over time)
- Your positioning opportunity (white space)

Strategic positioning insights.

Competitor: [paste details]

Why this works: Positioning determines market perception. Strategic positioning creates preference.

10. The Website Analysis Prompt

Analyze competitor website strategy.
Competitor URL: [their site]
Your website: [your site]
Analysis focus: [UX/content/conversion]

Examine website:
- Site structure (navigation and hierarchy)
- User experience (ease of use)
- Conversion elements (CTAs, forms)
- Content strategy (what's published)
- SEO optimization (technical and on-page)
- Page speed (performance)
- Mobile experience (responsive design)
- Trust signals (testimonials, badges)
- Lead generation (capture mechanisms)
- Your website opportunity (improvements)

Website competitive advantage.

URL: [paste competitor site]

Why this works: Website analysis reveals conversion strategy. UX comparison identifies improvements.

11. The SEO Competitive Analysis Prompt

Conduct SEO competitor analysis.
Competitor: [company]
Your site: [your domain]
Keywords: [target terms]

Analyze SEO strategy:
- Organic keyword rankings (what they rank for)
- Top ranking pages (their best content)
- Backlink profile (link quality and quantity)
- Domain authority (site strength)
- Content gaps (keywords you're missing)
- Technical SEO (site health)
- Featured snippets (position zero wins)
- Local SEO (if applicable)
- SEO trends (ranking changes)
- Your SEO opportunity (winnable keywords)

Organic search advantage.

Competitor: [paste details]

Why this works: SEO analysis reveals organic traffic strategy. Keyword gaps show opportunities.

12. The Email Marketing Analysis Prompt

Analyze competitor email marketing.
Competitor: [company]
Email access: [subscribe to their list]
Analysis period: [timeframe]

Evaluate email strategy:
- Email frequency (how often they send)
- Email types (newsletter/promotional/nurture)
- Subject line strategies (what they use)
- Email design (layout and branding)
- Content quality (value provided)
- Call-to-action (what they ask)
- Segmentation (if detectable)
- Automation sequences (triggered emails)
- Engagement tactics (personalization)
- Your email opportunity (how to compete)

Email strategy insights.

Competitor: [paste details]

Why this works: Email reveals nurture strategy. Sequence analysis shows conversion approach.

13. The Advertising Strategy Analysis Prompt

Analyze competitor advertising strategy.
Competitor: [company]
Ad platforms: [where they advertise]
Budget estimate: [spend level]

Examine advertising:
- Ad platforms used (Google/Meta/LinkedIn/etc)
- Ad creative (messaging and design)
- Ad formats (image/video/carousel)
- Targeting strategy (audience approach)
- Ad frequency (how often)
- Seasonal patterns (timing)
- Landing pages (where ads point)
- Ad evolution (creative changes)
- Estimated spend (budget level)
- Your advertising opportunity (gaps)

Paid strategy insights.

Competitor: [paste details]

Why this works: Ad analysis reveals budget priorities. Creative review shows messaging strategy.

14. The Technology Stack Analysis Prompt

Identify competitor technology stack.
Competitor: [company website]
Technology focus: [marketing/sales/product]

Discover tech stack:
- Website platform (CMS/framework)
- Analytics tools (tracking)
- Marketing automation (email/CRM)
- Advertising technologies (ad tech)
- Chat and support tools (customer service)
- E-commerce platform (if applicable)
- Payment processors (checkout)
- Integrations (connected tools)
- Technology advantages (what enables them)
- Your technology opportunity (tools to adopt)

Tech competitive intelligence.

Competitor: [paste URL]

Why this works: Technology reveals capabilities. Tool analysis shows operational maturity.

15. The Sales Process Analysis Prompt

Analyze competitor sales process.
Competitor: [company]
Sales model: [B2B/B2C/hybrid]
Product complexity: [simple/complex]

Map sales process:
- Lead capture (how they get contacts)
- Qualification process (how they filter)
- Sales cycle length (time to close)
- Sales methodology (approach used)
- Pricing presentation (how they quote)
- Demo strategy (if applicable)
- Objection handling (common responses)
- Closing techniques (final push)
- Onboarding process (customer success)
- Your sales opportunity (process improvements)

Sales strategy insights.

Competitor: [paste details]

Why this works: Sales process reveals conversion approach. Methodology analysis shows strengths.

16. The Partnership Strategy Analysis Prompt

Analyze competitor partnerships and alliances.
Competitor: [company]
Industry: [market]
Partnership type: [strategic/channel/tech]

Examine partnerships:
- Strategic partners (major alliances)
- Channel partners (distribution)
- Technology integrations (tech partnerships)
- Co-marketing relationships (joint promotion)
- Reseller networks (sales partners)
- Partnership value (what they gain)
- Partner selection criteria (who they choose)
- Partnership depth (level of integration)
- Your partnership opportunity (who to pursue)

Partnership competitive advantage.

Competitor: [paste details]

Why this works: Partnerships multiply reach. Alliance analysis reveals growth strategy.

17. The Customer Acquisition Cost Analysis Prompt

Estimate competitor customer acquisition cost.
Competitor: [company]
Available data: [public information]
Industry benchmarks: [typical CAC]

Calculate CAC estimate:
- Marketing spend estimate (budget)
- Sales spend estimate (team costs)
- New customer volume (growth rate)
- CAC calculation (spend/customers)
- CAC by channel (if detectable)
- CAC trend (improving/worsening)
- LTV:CAC ratio estimate (unit economics)
- Payback period (time to profitability)
- Your CAC comparison (efficiency)

Unit economics insights.

Competitor: [paste details]

Why this works: CAC reveals economic efficiency. Lower CAC enables aggressive growth.

18. The Hiring Strategy Analysis Prompt

Analyze competitor hiring and team strategy.
Competitor: [company]
Job boards: [LinkedIn/careers page]
Growth phase: [their stage]

Examine hiring:
- Open positions (what roles they're filling)
- Team size estimate (employee count)
- Department priorities (where they're investing)
- Required skills (what they value)
- Compensation levels (salary ranges)
- Remote vs office (work policy)
- Hiring pace (growth velocity)
- Team gaps (roles they need)
- Your hiring opportunity (talent to pursue)

Talent strategy insights.

Competitor: [paste details]

Why this works: Hiring reveals priorities. Job postings show strategic direction.

19. The Funding and Financial Analysis Prompt

Analyze competitor funding and financial health.
Competitor: [company]
Funding info: [Crunchbase/public records]
Business model: [revenue sources]

Examine financials:
- Funding rounds (investor capital)
- Total funding (cumulative)
- Valuation (company worth)
- Revenue estimate (if available)
- Burn rate estimate (spend rate)
- Runway estimate (time until next funding)
- Profitability status (profitable/burning)
- Financial priorities (where they spend)
- Your financial advantage (resource comparison)

Financial competitive intelligence.

Competitor: [paste details]

Why this works: Financial health determines sustainability. Runway analysis shows urgency level.

20. The Brand Perception Analysis Prompt

Analyze competitor brand perception.
Competitor: [company]
Market: [industry]
Perception sources: [reviews/social/media]

Evaluate brand perception:
- Brand awareness (how well known)
- Brand sentiment (positive/negative/neutral)
- Brand associations (what people connect)
- Brand personality (how they're perceived)
- Brand trust (credibility level)
- Brand loyalty (customer retention)
- Media coverage (press sentiment)
- Social sentiment (online perception)
- Your brand opportunity (positioning gap)

Perception competitive advantage.

Competitor: [paste details]

Why this works: Perception drives purchase decisions. Brand analysis reveals positioning opportunity.

21. The Innovation Pace Analysis Prompt

Analyze competitor innovation and product velocity.
Competitor: [company]
Product: [their offerings]
Timeframe: [analysis period]

Track innovation:
- Product releases (new features/products)
- Release frequency (velocity)
- Innovation type (incremental/breakthrough)
- R&D investment (resources allocated)
- Patent filings (IP strategy)
- Beta programs (testing approach)
- Feature deprecation (what they remove)
- Innovation focus areas (priorities)
- Your innovation opportunity (where to lead)

Innovation competitive edge.

Competitor: [paste details]

Why this works: Innovation pace determines market leadership. Velocity analysis shows competitiveness.

22. The Customer Success Analysis Prompt

Analyze competitor customer success strategy.
Competitor: [company]
Customer base: [their clients]
Support model: [how they help]

Examine customer success:
- Onboarding process (initial experience)
- Support channels (how customers get help)
- Response times (speed of support)
- Self-service resources (help docs/videos)
- Community programs (user groups)
- Customer education (training offered)
- Success metrics (what they track)
- Retention tactics (how they keep customers)
- Your success opportunity (service differentiation)

Service competitive advantage.

Competitor: [paste details]

Why this works: Customer success drives retention. Service quality creates competitive moats.

23. The Messaging and Copy Analysis Prompt

Analyze competitor messaging and copywriting.
Competitor: [company]
Marketing materials: [website/ads/emails]
Messaging focus: [key themes]

Evaluate messaging:
- Value proposition (core promise)
- Key messages (main themes)
- Tone and voice (communication style)
- Emotional appeals (feelings targeted)
- Rational appeals (logic used)
- Proof points (credibility builders)
- Call-to-action (what they ask)
- Messaging consistency (across channels)
- Your messaging opportunity (differentiation)

Messaging competitive positioning.

Competitor: [paste details]

Why this works: Messaging reveals positioning strategy. Copy analysis shows persuasion approach.

24. The Competitive Battle Card Prompt

Create battle card for sales team.
Competitor: [company]
Your product: [your offering]
Common objections: [what prospects say]

Build battle card with:
- Competitor overview (who they are)
- Their strengths (what they do well)
- Their weaknesses (vulnerabilities)
- Head-to-head comparison (you vs them)
- Common objections (when they come up)
- Responses to objections (how to handle)
- Differentiation points (why you're better)
- Proof points (evidence to use)
- Questions to ask (reveal their weaknesses)

Arm sales team.

Competitor: [paste details]

Why this works: Battle cards enable sales. Prepared responses win competitive deals.

25. The Competitive Monitoring Strategy Prompt

Create ongoing competitor monitoring system.
Competitors: [list 3-5 main rivals]
Monitoring frequency: [daily/weekly/monthly]
Key metrics: [what to track]

Build monitoring system:
- What to monitor (metrics and channels)
- How to monitor (tools and methods)
- Monitoring frequency (how often)
- Alert triggers (what needs immediate attention)
- Reporting format (how to share insights)
- Response protocols (what to do with findings)
- Quarterly review process (deep dives)
- Team responsibilities (who monitors what)

Systematic competitive intelligence.

Competitors: [paste details]

Why this works: Continuous monitoring prevents surprises. Systematic tracking identifies trends early.

AI Tool Comparison (Quick Guide)

AI Tool

Strengths

Best For

ChatGPT

Creative analysis, strategic frameworks, battle cards

Strategic analysis, messaging comparison, positioning

Gemini

Real-time data, current information, web research

Current competitor activity, recent changes, trends

Claude

Deep analysis, comprehensive frameworks, nuanced insights

Complete analysis, complex competitive landscapes

Grok

Social sentiment, trending discussions, real-time buzz

Social analysis, brand perception, viral tracking

Perplexity

Research-backed analysis, source citations, factual data

Data-driven analysis, verified information, benchmarks

Common Mistakes to Avoid

  • Copying competitors blindly (differentiation matters)

  • Only analyzing direct competitors (adjacent threats exist)

  • One-time analysis (continuous monitoring needed)

  • Focusing only on weaknesses (miss opportunities)

  • Ignoring small competitors (they can disrupt)

  • Analysis without action (insights need implementation)

  • Obsessing over competitors (focus on customers)

  • Missing emerging competitors (new entrants)

FAQ

How many competitors should I analyze?

3-5 direct competitors deeply, 10-15 broader market players at high level.

How often should I conduct competitive analysis?

Deep analysis quarterly, continuous monitoring weekly/monthly, battle cards updated as needed.

What if competitors don't have public data?

Mystery shopping, customer interviews, review analysis, job postings, and industry reports fill gaps.

Should I focus more on direct or indirect competitors?

Both matter. Direct competitors take current customers, indirect competitors change the market.

How do I find competitor pricing if it's hidden?

Sales calls, customer surveys, partner channels, pricing comparison sites, mystery shopping.

Is competitive analysis legal?

Yes, using public information. Don't hack, steal, or misrepresent yourself for intelligence.

What if I'm creating a new category?

Analyze substitute solutions, adjacent markets, and potential future competitors.

Conclusion

Most businesses ignore competitors until it's too late. They copy blindly, miss market gaps, or get outmaneuvered by smarter rivals. They lose market share. Top companies use AI to analyze competitors systematically, identify weaknesses to exploit, and spot opportunities competitors miss.

With these prompts, you can conduct deep competitive analysis using ChatGPT, Gemini, Claude, Grok, or Perplexity for any market.

Stop flying blind. Copy these prompts, analyze your competition, and dominate your market.

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