Introduction

Your pitch deck decides whether investors take a meeting or pass. Most pitch decks are too long, too vague, or fail to tell a compelling story.

A great pitch deck is 10-15 slides. It shows a big problem, a better solution, and a strong team. It proves you can build a real business.

You can use all the prompts on this page for free. A small reading window applies, but you still get full access to the content. Lucy+ simply unlocks unlimited reading time and more than 30,000 pro prompts.

This guide gives you 20 prompts to create a pitch deck that gets investor attention.

Why Most Pitch Decks Fail

Most pitch decks fail because they focus on the product instead of the problem. They include too much text. They lack clear numbers. They do not tell a story.

Investors see hundreds of decks. They decide in minutes whether to continue the conversation. Your deck needs to hook them fast and prove you understand your market.

The biggest mistake is making slides that read like documents. Pitch decks are visual aids for your verbal pitch, not standalone documents.

What Makes a Great Pitch Deck

A great pitch deck follows a clear structure. It starts with the problem, shows your solution, proves market opportunity, explains your business model, introduces your team, and ends with funding needs.

Each slide should have one main point. Use visuals instead of paragraphs. Include numbers that prove traction or market size.

Your deck should tell a story that builds momentum. By the end, investors should want to learn more.

How to Use These Prompts Correctly

These prompts follow the standard pitch deck structure. Use them in order to build a complete deck.

Before you start, gather this information:

• Your problem and solution clearly defined

• Market size data with sources

• Your traction metrics if you have any

• Competitive landscape understanding

• Team backgrounds and expertise

• Financial projections and funding needs

Every prompt below helps you create content for specific slides.

Top 20 Prompts for Pitch Deck Creation

Prompt 1: Problem Slide Content

Here is the problem we solve: [describe customer pain point in detail].
Here is who faces this problem: [target customer].
Here is how big this problem is: [scope or cost of the problem].
Here is how people deal with it now: [current workarounds]

When to use this: For your problem slide, typically slide 2-3.

Prompt 2: Solution Slide Content

Here is our solution: [product or service description].
Here is how it solves the problem: [specific benefits].
Here is what makes it better: [key differentiator]

When to use this: For your solution slide, right after the problem.

Prompt 3: Market Size Slide Content

Here is our total addressable market: [TAM with source].
Here is our serviceable market: [SAM estimate].
Here is our target market: [realistic capture in 3-5 years]

When to use this: To prove the opportunity is large.

Prompt 4: Product Demo Slide Content

Here is what our product does: [key features].
Here is how customers use it: [user workflow].
Here is the main value: [core benefit]

When to use this: To show how your product actually works.

Prompt 5: Business Model Slide Content

Here is how we make money: [revenue streams].
Here is our pricing: [price points].
Here is our unit economics: [CAC, LTV, margins]

When to use this: To explain how you generate revenue.

Prompt 6: Traction Slide Content

Here is our traction: [users, revenue, growth rate, partnerships].
Here is our timeline: [key milestones achieved].
Here is our momentum: [recent wins or acceleration]

When to use this: If you have users, revenue, or measurable progress.

Prompt 7: Competition Slide Content

Here are our main competitors: [list 3-5 competitors].
Here is how we compare: [competitive advantages].
Here is our secret sauce: [defensible differentiation]

When to use this: To show you understand the competitive landscape.

Prompt 8: Go-to-Market Strategy Slide

Here is how we acquire customers: [marketing and sales channels].
Here is our customer acquisition cost: [CAC with breakdown].
Here is our timeline: [customer acquisition milestones]

When to use this: To explain customer acquisition strategy.

Prompt 9: Team Slide Content

Here is our team: [founders and key hires with relevant background].
Here is why we are the right team: [domain expertise, track record].
Here are our advisors: [if you have notable advisors]

When to use this: To prove you have the right people.

Prompt 10: Financial Projections Slide

Here are our 3-year projections: [revenue and key metrics].
Here are our assumptions: [growth rate justification].
Here is our path to profitability: [timeline and milestones]

When to use this: To show financial potential.

Prompt 11: Funding Ask Slide Content

Here is how much we are raising: [specific amount].
Here is what we will use it for: [allocation breakdown].
Here is what we will achieve: [milestones with this capital].
Here is our runway: [months this funding provides]

When to use this: For your closing slide with the ask.

Prompt 12: Vision Slide Content

Here is our long-term vision: [where you see the company in 5-10 years].
Here is the bigger impact: [mission beyond just profits].
Here is why this matters: [significance of success]

When to use this: Often used as an opening or closing slide.

Prompt 13: Problem Story (Alternative Approach)

Here is a real customer story: [specific example of someone facing the problem].
Here is what happened: [consequences of the problem].
Here is what they needed: [desired solution]

When to use this: When you want a narrative-driven problem slide.

Prompt 14: Traction Milestones Content

Here are our key achievements: [list 4-6 major milestones].
Here are the dates: [when each was achieved].
Here is what is next: [upcoming milestone]

When to use this: When you have a strong timeline of achievements.

Prompt 15: Technology Slide Content

Here is our technology: [technical approach or innovation].
Here is why it matters: [competitive advantage from tech].
Here is our IP: [patents, proprietary tech, or defensibility]

When to use this: For deep tech or technically differentiated companies.

Prompt 16: Customer Validation Slide

Here is what customers say: [2-3 strong testimonials or quotes].
Here are our case studies: [specific customer results].
Here is our retention: [metrics showing customers stay]

When to use this: When you have strong customer feedback.

Prompt 17: Market Trends Slide Content

Here are market trends supporting our business: [2-3 major trends].
Here is why timing is right: [market conditions favoring your solution].
Here is the opportunity window: [why now is the moment]

When to use this: To show market timing and momentum.

Prompt 18: Unit Economics Slide Content

Here is our CAC: [customer acquisition cost].
Here is our LTV: [lifetime value].
Here is our LTV to CAC ratio: [the multiple].
Here is our payback period: [months to recover CAC]

When to use this: For investors focused on business fundamentals.

Prompt 19: Regulatory or Risk Slide Content

Here are potential risks: [regulatory, market, or execution risks].
Here is how we address them: [mitigation strategies].
Here is why we will succeed anyway: [confidence despite risks]

When to use this: When there are obvious risks investors will ask about.

Prompt 20: Partnership Slide Content

Here are our partners: [strategic partnerships or channels].
Here is what they provide: [value from partnerships].
Here is how they accelerate growth: [distribution or credibility boost]

When to use this: When you have meaningful strategic partnerships.

Common Pitch Deck Mistakes to Avoid

Too many slides. Keep it to 10-15 slides maximum.

Too much text. Use bullet points and visuals, not paragraphs.

No clear problem. Start with pain, not product.

Vague market size. Use real data, not guesses.

Ignoring competition. Every market has competition.

Weak team slide. Investors bet on teams, not just ideas.

Unrealistic projections. Conservative is more credible than aggressive.

No traction. If you have metrics, show them prominently.

Unclear ask. Be specific about how much you are raising.

Poor design. Ugly decks signal lack of attention to detail.

Pitch Deck Structure Best Practices

Standard flow: Problem, Solution, Market Size, Product, Business Model, Traction, Competition, Team, Financials, Ask.

Keep it visual. Use images, charts, and minimal text.

One idea per slide. Do not cram multiple concepts on one slide.

Tell a story. Each slide should flow naturally to the next.

Front-load your best content. Hook investors in the first 3 slides.

End strong. Make your ask clear and show momentum.

Have a backup deck. Detailed appendix for follow-up questions.

How to Design Your Pitch Deck

Use a clean template. Consistent fonts, colors, and layout.

Choose readable fonts. Sans-serif fonts work best for presentations.

Limit text per slide. Maximum 6 lines of text.

Use high-quality images. Avoid cheesy stock photos.

Make data visual. Charts and graphs instead of tables.

Keep branding subtle. Logo on each slide, but not distracting.

Test readability. Make sure text is visible from the back of a room.

Export as PDF. Consistent formatting across devices.

How to Present Your Pitch Deck

Practice your narrative. The deck supports your story, it does not tell it.

Do not read slides. Expand on what is shown, do not recite it.

Pace yourself. Aim for 3-4 minutes per slide, 15-20 minutes total.

Anticipate questions. Prepare for common investor concerns.

Show energy. Enthusiasm is contagious.

Make eye contact. Connect with your audience, not the screen.

Handle interruptions gracefully. Investors will ask questions mid-pitch.

Know your numbers cold. Be ready to dive deep on any metric.

What Investors Look For

Large market opportunity. Investors want billion-dollar potential.

Strong founding team. Domain expertise and execution ability.

Proof of traction. Real customers, revenue, or measurable progress.

Clear differentiation. Why you will win against competition.

Realistic plan. Conservative projections and achievable milestones.

Capital efficiency. Smart use of funding to reach next milestone.

Scalability. Path to rapid growth, not just linear progress.

Exit potential. How investors will eventually get returns.

How to Edit AI Output for Better Results

AI gives you content structure. But you must personalize it.

Add your specific data. Replace generic statements with real numbers.

Make it visual. Convert text into charts, images, or diagrams.

Cut ruthlessly. Remove anything that does not directly support your story.

Check flow. Make sure each slide leads naturally to the next.

Get feedback. Show it to mentors, advisors, or other founders.

Practice presenting. Slides should support your verbal pitch.

Update regularly. Refresh with latest traction and metrics.

Final Tips for Standout Pitch Decks

Lead with your strongest point. Hook investors in slide 1-2.

Show, do not tell. Use customer stories, demos, or data visualizations.

Be honest about challenges. Acknowledge risks but show mitigation.

Highlight unfair advantages. What makes you hard to copy?

Include social proof. Customer logos, testimonials, press mentions.

Make numbers prominent. Traction metrics should jump off the page.

End with clear next steps. What happens after this pitch?

Have multiple versions. Short deck for email, detailed for meetings.

Keep it current. Update monthly with new traction.

Make it shareable. Investors will forward it internally.

FAQ

1. Can I use these prompts for free?

Yes. You can use every prompt on this page for free. The reading window applies, but the content is fully accessible.

2. Do these prompts work with ChatGPT, Claude, and Gemini?

Yes. These prompts work with all major AI tools.

3. How many slides should my pitch deck have?

Aim for 10-15 slides for the main deck, plus appendix for details.

4. Should I edit the AI's output?

Always. Add your specific data, make it visual, and personalize the narrative.

5. Can AI design my pitch deck too?

No. Use design tools like Canva, Pitch, or PowerPoint for visual design.

6. What font size should I use?

Minimum 24pt for body text, 36pt+ for headlines.

7. What is the difference between free prompts and Lucy+ prompts?

Lucy+ unlocks unlimited reading time and access to more than 30,000 professional prompts. The free library already includes powerful, usable prompts.

8. Should I include financial projections?

Yes, but keep them conservative and show your assumptions.

9. How long should my pitch presentation be?

Aim for 15-20 minutes, leaving 10-15 minutes for questions.

10. Should I send my deck before the meeting?

Depends on the investor. Some want it in advance, others prefer to see it live first. Ask their preference.

If you want to explore more, Lucy+ gives access to more than 30,000 professional prompts for 10 USD per month. No pressure. Most of the powerful prompts are already free in the library.