TL;DR: These 45 Sora marketing prompts create conversion-focused brand content for social media, advertising campaigns, email marketing, and website videos. Each prompt incorporates proven marketing psychology, platform optimization, and brand storytelling techniques that drive engagement, leads, and sales.

Understanding Marketing Video Strategy

Why Marketing Video Works

Marketing Video Statistics:

• 91% of businesses use video as marketing tool in 2026

• Video marketers get 66% more qualified leads per year

• 84% of consumers convinced to buy after watching brand video

• Social video generates 1200% more shares than text and images

• Landing pages with video increase conversions by 80%

• 95% of message retained when watching video vs. 10% reading text

Marketing Video ROI:

Marketing Video Funnel Strategy

Awareness Stage (TOFU):

• Brand storytelling

• Educational content

• Entertaining videos

• Viral content

• Social media shorts

• Thought leadership

Consideration Stage (MOFU):

• Product demonstrations

• Customer testimonials

• Comparison videos

• How-to tutorials

• Case studies

• Expert interviews

Decision Stage (BOFU):

• Product tours

• Pricing explanations

• FAQ videos

• Limited-time offers

• Free trial invitations

• Money-back guarantees

Social Media Marketing Prompts (10 Prompts)

1. Instagram Reel Hook

Platform: Instagram Reels, TikTok Goal: Stop scroll, drive engagement, viral potential Performance Metrics: Watch time, saves, shares, follows

Hook Strategies:

• Start with question or surprising statement

• Show unexpected or satisfying visual

• Create pattern interrupt

• Promise quick value delivery

• Use trending format or meme

2. LinkedIn Professional Thought Leadership

Platform: LinkedIn feed and articles Goal: Build professional authority, generate B2B leads Engagement: Comments, shares, profile visits, connection requests

LinkedIn Success Formula:

• Start with bold contrarian statement

• Share specific data or insight

• Tell personal business story

• Offer actionable takeaway

• End with engagement question

3. TikTok Viral Trend Participation

Platform: TikTok For You Page Goal: Reach massive audience, grow following rapidly Virality Factors: Trend timing, personality, uniqueness, shareability

Trend Participation Tips:

• Jump on trends early (first 24-48 hours)

• Add unique twist or perspective

• Show authentic personality

• Use exact trending audio

• Engage with comments immediately

4. Facebook Story Ad

Platform: Facebook and Instagram Stories Goal: Drive clicks, conversions, app installs Ad Performance: CTR, CPA, ROAS, conversion rate

Stories Ad Best Practices:

• Vertical 9:16 format mandatory

• Sound-off friendly with captions

• CTA in first 5 seconds

• Show product/service immediately

• Test multiple creative variations

5. YouTube Pre-Roll Ad (15sec)

Platform: YouTube advertising Goal: Brand awareness, website traffic, conversions Metrics: View rate, click-through rate, earned views

Pre-Roll Success Elements:

• Hook in first 5 seconds (before skip)

• Brand integration early

• Single clear message

• Strong visual storytelling

• Memorable ending

6. Pinterest Idea Pin

Platform: Pinterest Idea Pins Goal: Saves, follows, website traffic, long-term discovery Pinterest Behavior: Planning, inspiration seeking, shopping intent

Pinterest Optimization:

• Vertical format (2:3 ratio)

• Text overlays for each step

• Bright, clear visuals

• Actionable, saveable content

• Seasonal relevance

7. Twitter/X Engagement Video

Platform: Twitter/X feed Goal: Retweets, quote tweets, engagement, followers Engagement Drivers: Controversy, humor, insight, relatability

Twitter Video Strategy:

• Keep under 2:20 for auto-play

• Start with bold statement

• Take clear position

• Encourage debate/discussion

• Use trending hashtags strategically

8. Snapchat Lens/Filter Promotion

Platform: Snapchat Discover and Stories Goal: Brand awareness, engagement, UGC generation Metrics: Views, screenshots, shares, time spent

9. WhatsApp Status Video

Platform: WhatsApp Status Goal: Direct customer relationships, personal brand building Usage: Updates, exclusive content, behind-scenes access

10. Cross-Platform Repurposed Content

Platforms: All social media (reformatted for each) Goal: Maximum content ROI, consistent brand presence Efficiency:One shoot, multiple platform versions

Repurposing Strategy:

• Shoot in 4K horizontal

• Keep action in safe zones

• Modular 15-30-60 second cuts

• Platform-specific captions

• Consistent branding across versions

Brand Storytelling Prompts (8 Prompts)

11. Origin Story

Brand Message: Authenticity, perseverance, values-driven, customer-focused Emotional Connection: Vulnerability, triumph, passion, dedication

Origin Story Elements:

• Why the company was founded

• Problem founder wanted to solve

• Early challenges overcome

• Pivotal breakthrough moment

• Vision that drives company today

12. Customer Impact Story

Use Cases: Service businesses, life-improving products, B2B solutions Conversion Impact: High trust, emotional connection, proof of results

Impact Story Framework:

• Customer's original problem/pain

• Discovery of solution

• Implementation experience

• Results achieved

• Life improvement demonstrated

13. Brand Values in Action

Values Examples: Sustainability, diversity, community, innovation, quality Brand Differentiation: Authentic purpose, genuine commitment, walking the talk

Values Communication:

• Show, don't just tell

• Real employee or leadership action

• Measurable impact demonstrated

• Authentic, not performative

• Consistent with brand history

14. Product Journey Visualization

Industries: Fashion, food, manufacturing, crafts, luxury goods Message: Quality, transparency, craftsmanship, value justification

Journey Storytelling:

• Source of materials

• Manufacturing process

• Quality checks

• People behind product

• Final result showcase

15. Day in the Life - Brand Perspective

Lifestyle Brands: Fashion, food, fitness, technology, home goods Aspiration: Lifestyle customers want to live, brand as facilitator

Day in Life Structure:

• Morning routine with brand

• Work/day activities

• Social/leisure moments

• Evening relaxation

• Brand as consistent companion

16. Employee Stories

Goals: Employer branding, culture marketing, recruitment, humanization Audience: Potential employees, customers, partners, investors

Employee Story Value:

• Humanizes brand

• Shows real culture

• Builds trust

• Attracts talent

• Creates authenticity

17. Mission-Driven Campaign

Cause Marketing: Social justice, environment, education, health, community Brand Positioning: Purpose-driven, socially conscious, values-aligned

Mission Storytelling:

• Clear problem being addressed

• Company's unique role

• Real impact demonstrated

• Call for customer involvement

• Progress and commitment

18. Innovation Narrative

Innovation Focus: Technology, process, sustainability, design, service Positioning: Category leader, innovator, future-focused brand

Direct Response Marketing Prompts (8 Prompts)

19. Limited-Time Offer

Psychological Triggers: Scarcity, urgency, loss aversion, exclusivity CTA: Buy now, claim offer, limited spots, expires soon

Urgency Elements:

• Specific deadline

• Limited quantity

• Countdown timer

• Exclusive access

• One-time offer

20. Free Trial Invitation

Offer Type: Free trial, freemium, money-back guarantee, free consultation Conversion Goal: Trial signups, qualified leads, reduced friction

Trial Invitation Keys:

• Zero risk emphasized

• Quick time-to-value

• No commitment required

• Easy cancellation

• Value preview shown

21. Unboxing Experience

Product Types: Physical products, subscription boxes, luxury items, tech Marketing Goal: Purchase consideration, desire creation, quality demonstration

Unboxing Appeal:

• Satisfying reveal moment

• Attention to packaging

• Product quality visible

• Tactile experience

• Purchase anticipation

22. Problem-Agitation-Solution

Formula: Problem → Agitate → Solution (PAS Framework) Emotional Journey: Frustration → Recognition → Relief → Satisfaction

PAS Video Structure:

• Show relatable problem (5 sec)

• Intensify pain points (5 sec)

• Introduce solution (5 sec)

• Demonstrate results (5 sec)

• Call-to-action (3 sec)

23. Testimonial Compilation

Social Proof Types: Customer reviews, expert endorsements, user statistics Trust Building: Quantity + quality of testimonials

Compilation Strategy:

• 5-10 different customers

• 3-5 seconds each

• Specific results stated

• Diverse representation

• Authentic delivery

24. Comparison Video

Comparison Types: Competitor comparison, before-after, tier comparison Goal: Demonstrate superiority, justify price, aid decision-making

Comparison Best Practices:

• Fair, not disparaging

• Focus on unique strengths

• Quantifiable differences

• Visual clarity

• Honest representation

25. Money-Back Guarantee

Risk Reversal: Guarantees, warranties, satisfaction promises, free returns Conversion Impact: Reduces purchase anxiety, builds confidence

Guarantee Messaging:

• Specific terms clearly stated

• Easy return process

• No-questions-asked policy

• Company confidence conveyed

• Customer protection emphasized

26. Social Proof Statistics

Statistics Types: Users, satisfaction scores, growth metrics, awards, ratings Trust Factors: Scale, satisfaction, longevity, recognition

Effective Statistics:

• Large numbers (10,000+ users)

• High satisfaction (4.8/5 stars)

• Impressive growth (300% YoY)

• Industry recognition

• Retention rates

Email Marketing Video Prompts (6 Prompts)

27. Video Email Thumbnail

Email Placement: Hero image, campaign thumbnail, signature video Goal: Increase email click-through rate by 200-300%

Thumbnail Optimization:

• Clear play button

• Compelling facial expression

• Brand colors prominent

• Value promise visible

• High contrast design

28. Product Launch Email Video

Campaign Type: Product launch, feature announcement, exclusive access Subscriber Value: First to know, special access, exclusive offers

29. Weekly Newsletter Video

Consistency: Weekly or monthly video series Relationship: Personal connection, trusted source, loyal audience

30. Abandoned Cart Recovery

Recovery Rate: Recovers 15-30% of abandoned carts with video Incentive: Discount, free shipping, limited-time offer

31. Customer Education Series

Series Examples: 5-day challenge, skill building, product mastery Goal: Nurture leads, build authority, eventual conversion

32. Exclusive Subscriber Offer

Exclusivity: Email-only offers, early access, special pricing, VIP perks List Growth: Demonstrates email subscription value

Website Marketing Prompts (7 Prompts)

33. Homepage Hero Video

Placement: Homepage hero section, above fold Goal: Communicate value proposition, reduce bounce rate, increase engagement

Hero Video Best Practices:

• 15-30 seconds optimal

• Autoplay friendly (muted)

• Captions for accessibility

• Strong opening hook

• Clear value proposition

34. About Us Page Video

Trust Building: Transparency, authenticity, human connection Conversion Support: Builds confidence before purchase decision

35. Product Demo Video

Conversion Impact: Increases product page conversion 30-80% Placement: Product pages, feature pages, comparison pages

36. Customer Testimonial Grid

Testimonial Strategy: Multiple short clips, diversity, specificity Placement: Homepage, product pages, pricing page, checkout

37. Explainer Video

Use Cases: Complex products, innovative solutions, new categories Goal: Increase understanding, reduce confusion, aid consideration

38. Pricing Page Video

Goal: Increase pricing page conversions, reduce confusion Address: Price objections, tier selection, value justification

39. Trust Badge Compilation

Trust Indicators: Awards, press, clients, certifications, security, guarantees Placement: Footer, checkout, pricing page, homepage

Paid Advertising Prompts (6 Prompts)

40. Facebook Ad (Newsfeed)

Ad Format: Feed video ad, carousel, collection Objective: Traffic, conversions, app installs, video views

Facebook Ad Formula:

• Hook first 3 seconds

• Benefit in 5 seconds

• Social proof by 10 seconds

• CTA by 15 seconds

• Sound-off friendly

41. Instagram Story Ad

Story Ad Specs: 9:16 vertical, 15 seconds max, swipe-up CTA Creative Style: UGC aesthetic, authentic feel, native integration

42. YouTube TrueView Ad

TrueView Strategy: Hook pre-skip, value for viewers who watch Length Options: 15-30 sec (awareness), 60-90 sec (consideration)

43. LinkedIn Sponsored Content

B2B Focus: Professional value, business outcomes, decision-maker appeal Goal: Lead generation, event registration, content downloads

44. Display Network Video Ad

Display Formats: Various sizes, short loops, animated banners Network: Google Display Network, programmatic exchanges

45. Retargeting Campaign Video

Retargeting Audience: Site visitors, cart abandoners, email opens Goal: Conversion recovery, purchase completion, reengagement

Marketing Video Best Practices

Essential Marketing Elements

Every Marketing Video Needs:

1. Clear objective and KPI

2. Target audience definition

3. Platform optimization

4. Strong opening hook (3-5 sec)

5. Clear value proposition

6. Call-to-action

7. Brand integration

8. Measurable outcomes

Marketing Video Psychology

Psychological Triggers:

• Scarcity: Limited quantity, time, access

• Urgency: Countdown, deadline, now-or-never

• Social Proof: Testimonials, numbers, popularity

• Authority: Experts, credentials, awards

• Reciprocity: Free value, gifts, bonuses

• Consistency: Small commitments leading to large

• Liking: Attractive people, humor, relatability

A/B Testing Strategy

Test Variables:

• Opening hook (first 3 seconds)

• Call-to-action placement

• Video length (15 vs 30 vs 60 sec)

• Voiceover vs. music-only

• Problem vs. benefit focus

• Testimonial vs. demo

Testing Process:

1. Test one variable at a time

2. Run to statistical significance

3. Implement winner

4. Test next variable

5. Continuous optimization

Frequently Asked Questions

Q: What's the ideal length for marketing videos? A: Social media: 15-30 seconds. Website: 30-90 seconds. Email: 30-60 seconds. Ads: 6-15 seconds. Optimize for platform and objective—awareness favors shorter, consideration allows longer.

Q: Should marketing videos have sound or be silent-friendly? A: Always design for sound-off viewing with captions or text overlays. 85% of social video is watched without sound. Audio should enhance, not be required.

Q: How do I measure marketing video ROI? A: Track platform-specific metrics (engagement, CTR, conversions), attribute revenue to video campaigns, calculate ROAS, measure cost per acquisition, compare to non-video performance benchmarks.

Q: What makes a marketing video go viral? A: Emotional resonance (joy, surprise, inspiration), shareability, timing, authenticity, clear value, platform optimization, and luck. Focus on creating shareable emotional experiences.

Q: How often should brands post marketing videos? A: Consistency matters more than frequency. Minimum: 3-5 videos/week for social media, weekly for email, monthly for website updates. Quality over quantity, but maintain regular presence.

Q: Can one video work across all marketing channels? A: Shoot once, edit multiple versions. Create master video, then platform-specific edits (aspect ratios, lengths, CTAs). Maintain brand consistency while optimizing for each channel.

Q: How do I create urgency without seeming pushy? A: Use authentic scarcity (real limited inventory), helpful framing ("Don't miss out on value"), soften language ("While supplies last"), provide context, maintain brand voice.

Q: What video formats work best for different funnel stages? A: Awareness: Brand stories, educational content, entertaining videos. Consideration: Product demos, comparisons, testimonials. Decision: Pricing explanations, guarantees, limited offers.

Conclusion

Marketing video with Sora enables scalable, conversion-focused content creation across all channels from social media to paid advertising. These 45 prompts provide templates for brand storytelling, direct response marketing, social media content, and conversion optimization. Focus on platform-specific optimization, psychological triggers, clear calls-to-action, and measurable results to maximize marketing video ROI.

Continue Exploring:

• Sora Content Creator Prompts - Social media content strategies

• Sora for Business - Business video applications

• Professional Sora Prompts - High-quality production techniques

• Sora Viral TikTok Prompts - Platform-specific viral strategies

• Sora Monetization Prompts - Revenue-generating content