OpenAI vs Meta: The Battle for the AI Video Feed

OpenAI vs Meta: The Battle for the AI Video Feed

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LucyBrain Switzerland ○ AI Daily

OpenAI vs Meta: The Battle for the AI Video Feed

September 30, 2025

AI just had a turning point: OpenAI and Meta both made big moves to turn generative video into a social experience. Here’s what it means — and why it’s bigger than a new model drop.

Summary & Stage / Timeline

OpenAI rolled out Sora 2, now producing more realistic video with synced audio. Alongside it: an invite-only iOS app where users can create, remix, and share AI videos. The app's key feature, cameos, lets you drop yourself into AI-generated scenes.

Why it matters

This isn't just a model upgrade — it's a platform play. OpenAI is building the TikTok of generative video, positioning itself not just as the lab that makes models, but as the ecosystem where people spend time.

Meta unveils Vibes – AI video feed inside Meta AI

Summary & Stage / Timeline

Meta's Vibes feed quietly appeared inside the Meta AI app. It curates AI-generated clips and lets users remix and push them directly into Instagram and Facebook Stories.

Why it matters

Meta is normalizing AI video as social content at scale. With Instagram's billion-plus users, this could make AI video mainstream faster than expected — and put pressure on TikTok and YouTube to respond.

California passes SB 53 – AI transparency law

Summary & Stage / Timeline

California's new law forces frontier AI companies to disclose safety policies and report incidents, effective 2026.

Why it matters

AI is entering the regulated era. For startups, this raises the bar on trust, transparency, and compliance. For creators, it means the rules of what's "safe" and "legal" will keep shifting.

The copyright storm ahead

Summary & Stage / Timeline

OpenAI's remix features sparked immediate debate on consent and likeness use. Disney already opted out of AI dataset usage.

Why it matters

Copyright and deepfake law could be the biggest bottleneck for AI video adoption. This is where legal, ethical, and creative battles will collide.

The big picture

OpenAI and Meta both made it clear: the future of generative video isn't just tools, it's feeds. The battleground is attention. Whoever wins the remixable AI video space could own the next generation of social media.

Prompt Tip of the Day

Want to create AI videos that feel cinematic and not generic? Try this structure:

Prompt Formula:

"Ultra-realistic cinematic shot of [subject/action], [camera angle/style], in the style of [cinematographer/director], with [lighting/mood], rendered in 8K."

Example:

"Ultra-realistic cinematic shot of a lion walking through a neon-lit Tokyo street at night, shot from a low Steadicam angle in the style of Roger Deakins, with dramatic shadows, rendered in 8K."

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