News

OpenAI announced a major shift in its copyright approach for Sora 2, its generative video model. Instead of an opt-out system, rights holders must now explicitly opt in for their IP to be used in generated videos. The company also unveiled a revenue-sharing program for creators and rights holders who allow their characters, likenesses, or content to appear in user-generated videos.

Summary & Stage / Timeline

• Stage: Policy update + rollout of opt-in controls, revenue program in testing phase.

• Timeline: Effective immediately, with revenue-sharing pilots starting in Q4 2025.

• Source: MLQ AI

Significance / What to Watch

This is a significant pivot in OpenAI’s strategy, shifting from aggressive expansion to a partnership model with creators and IP owners. It acknowledges copyright tensions in generative media and sets precedent for future licensing ecosystems. Watch for:

• Early adopters of the revenue-share program (could include studios, game companies).

• Whether other players like Meta or Runway follow with similar terms.

Prompt Tip of the Day

When experimenting with branded or fan-inspired videos in tools like Sora, frame your prompts with stylistic cues rather than direct copyrighted references.

Example: instead of “Harry Potter in Times Square,” try: “a young wizard in a long dark robe with round glasses walking through neon Times Square, cinematic, high detail.”