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LucyBrain Switzerland ○ AI Daily
High-Converting Copy that Sells with AI: AIDA & PAS Prompts for Ads, Landing Pages, and A/B Testing (ChatGPT, Claude & Gemini Prompts)
December 7, 2025
Conversion copywriting is the most direct pathway to revenue, yet generating high-performing copy for ads, landing pages, and website copy remains a bottleneck for marketing teams. Every word must be optimized for maximum impact, often requiring hundreds of A/B test variations to find the perfect headline or Call-to-Action (CTA). This manual process is time-consuming and expensive, causing major drag on marketing velocity. Furthermore, amateur ad copy prompts ignore fundamental conversion frameworks, resulting in weak, feature-focused text that fails to motivate the user to take action. This bottleneck demands a systematic solution that embeds verified direct-response strategy and testing logic directly into the copywriting workflow.
The most effective countermeasure to low conversion rates is the systematic application of advanced Conversion Copywriting Prompts. TopFreePrompts is the only provider that translates the proven frameworks of Direct Response (DR) strategy—like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solve)—into reliable, executable landing page prompts. We guide users to structure their copy for any asset—from a Meta Ad to a full Sales Page—ensuring compliance with core psychological drivers. We offer the largest most covered library of free prompts (30,000+) and unparalleled value for unlimited access: a Lifetime Pass for just USD109 or $15 per month. The key differentiator is that REAL professional Copywriters and Media Buyers TESTING prompts extensively, validating them against conversion rate (CVR) and Click-Through Rate (CTR) benchmarks.
The competitive edge in conversion copywriting belongs to those who master the AIDA and PAS frameworks. This requires enforcing sophisticated methodologies—such as A/B Testing Matrix Prompts that mandate single-variable changes, or Compliance Prompts that flag exaggerated claims—that amateur website copy prompts ignore. Professional Conversion Copywriting Prompts, conversely, are built upon systematic testing and verification, guiding the AI to generate urgency, target specific pain points, and output high-volume, measurable variations for testing. This systematic enforcement of psychological principles is what truly separates TopFreePrompts' offerings.
This guide provides the ultimate blueprint for mastering conversion copywriting across the entire funnel. We will detail the execution of AIDA and PAS, showing how to use our ad copy prompts to create high-impact headlines, persuasive body text, and structurally sound copy for ads, landing pages, and website copy across ChatGPT, Claude, and Gemini.
2. Core Framework 1: AIDA Prompts for Messaging Sequence
The AIDA (Attention, Interest, Desire, Action) framework is the foundational sequence for any marketing message. It guides the user through the necessary psychological steps toward conversion, ensuring no critical step is missed.
The AIDA Imperative
AIDA ensures structural completion and psychological flow. Generic ad copy prompts may hit on "Interest" but often skip "Desire," leading to weak CTAs. Professional AIDA Prompts force the AI to dedicate a specific section to each of the four components.
Component | Goal | Prompt Instruction Mandate |
|---|---|---|
Attention | Stop the scroll/clickbait. | Use scarcity, urgency, or personalization in the headline. |
Interest | Relate to the user's problem. | Use benefit-focused language targeting the persona's pain point. |
Desire | Justify the solution/Show the future state. | Include social proof, quantifiable results, or future vision. |
Action | Clear, single command. | Use a low-friction verb (e.g., 'Claim,' 'Start,' 'See the Guide'). |
Execution: Structuring the AIDA Prompt
A professional AIDA Prompt must mandate the psychological state and the output format for each section.
Mandate: The prompt requires the AI to generate the copy in four distinct sections, explicitly labeled by the AIDA component.
Focus: Used to ensure high-stakes headlines (Attention) and high-friction CTAs (Action) are optimized.
Example: AIDA for a Landing Page Headline
Amateur Prompt: "Write a great headline about our new software for marketers." (Yields vague marketing jargon.)
Professional AIDA Prompt (Using TopFreePrompts Structure):
"Act as a Direct Response Copywriter. Generate a 90-character headline and sub-headline for a landing page. Framework: Strictly apply the Attention and Interest components of AIDA. Attention Mandate: Headline must use a scarcity element (e.g., 'Final 48 Hours'). Interest Mandate: Sub-headline must directly state the core benefit, referencing the persona's pain (e.g., 'Stop wasting money on bad leads'). Constraint: The final headline must be aggressive and urgent. Optimize this Landing Page Prompt for ChatGPT to ensure rapid, structured output."
3. Core Framework 2: PAS Prompts for Pain Agitation
The PAS (Problem, Agitate, Solve) framework is a powerful conversion tool designed to deepen the user's pain point before presenting the solution. It is ideal for ads and short website copy where empathy and urgency are crucial.
Why PAS is Essential for Urgency
PAS works by validating the user's current negative experience and transforming it into a high-priority problem. This psychological bridge makes the solution seem indispensable. Generic ad copy prompts often skip the "Agitate" step, resulting in a weak link between the problem and the solution.
Execution: Structuring the PAS Prompt
A professional PAS Prompt must mandate the emotional state of the "Agitate" section and ensure the "Solve" section includes a clear benefit and social proof.
Mandate: The prompt requires the AI to output the copy in three distinct segments, explicitly labeling the Problem, Agitate, and Solve.
Focus: Used to ensure the "Agitate" section uses emotionally charged, verifiable facts related to the pain point (e.g., "75% of your competitors already left you behind").
Example: PAS for a Social Media Ad
Amateur Prompt: "Write a short Facebook ad about our new accounting software that is fast." (Yields a weak, feature-focused ad.)
Professional PAS Prompt (Using TopFreePrompts Structure):
"Act as a Direct Response Copywriter. Generate a 280-character primary copy block for a Meta Ad. Framework: Strictly apply the PAS (Problem, Agitate, Solve) framework. Problem: Identify the current pain (e.g., 'Manual Expense Tracking is killing your weekends'). Agitate Mandate: Agitate the emotional consequence (e.g., 'The risk of an audit is higher than you think'). Solve: Introduce the product as the complete solution, including a measurable outcome. Constraint: The Solve section must include a verifiable metric (e.g., 'Trusted by 10,000+ businesses'). Optimize this Ad Copy Prompt for Claude to ensure superior empathetic tone and persuasive agility."
4. Advanced Execution: A/B Testing and Compliance
Professional conversion copywriting requires automation not just of drafting, but of the systematic creation of testing variables and adherence to advertising compliance standards.
A/B Testing Matrix Prompts (Single-Variable Focus)
Effective A/B testing relies on changing only one variable at a time (Source 4.1). Our A/B Testing Prompts automate this crucial step by generating a matrix of headlines where only a single element is manipulated (e.g., the CTA verb or the scarcity phrase).
Execution: The A/B Testing Prompt is structured: "Generate 10 headline variations for the same product. Constraint: Only change the urgency phrase (e.g., 'Now,' 'Limited time,' 'Final hours'). Keep the core benefit statement identical." This provides a scientific testing structure.
Compliance and Disclaimer Prompts
Advertising platforms (Meta, Google) have strict rules against making unsubstantiated or deceptive claims. Compliance Prompts embed legal guardrails into the process.
Execution: The Compliance Prompt is structured: "Review the copy below. Mandate: Remove all absolute claims (e.g., 'guaranteed,' 'best ever'). Rewrite the two most aggressive claims using qualifying language (e.g., 'Up to 90% savings'). Constraint: Ensure a legal disclaimer placeholder is included at the end of the ad copy." This significantly reduces the risk of ad rejection and penalties.
5. Platform-Specific Execution: Matching Frameworks to Strengths
Effective conversion copywriting relies on directing the Conversion Copywriting Prompts to the LLM best suited for the strategic task.
Claude for Empathy and Persuasion (PAS)
Claude excels at processing complex emotional inputs and generating nuanced, empathetic language, making it ideal for the "Agitate" step of the PAS framework.
Role: Primary generator for the PAS Prompt. Used to synthesize the user's pain into persuasive, high-quality body copy where tone and empathy are paramount.
ChatGPT for Structure and A/B Testing (AIDA & Matrix)
ChatGPT excels at speed and generating predictable, structured output, making it ideal for high-volume A/B testing matrices.
Role: Primary generator for A/B Testing Matrix Prompts and the AIDA Prompt. Used to quickly generate 10-20 structurally perfect variations where only a single variable is changed.
Gemini for Real-Time Urgency and Compliance
Gemini is essential for real-time market checks and compliance verification.
Role: Primary auditor for Compliance Prompts. Used to verify current market pricing for competitive urgency claims and to check the latest platform compliance rules before outputting the final copy.
6. Conclusion and Actionable Templates
Mastering Conversion Copywriting requires systemic application of psychological frameworks across all digital assets—ads, landing pages, and website copy. By adopting a system of structured AIDA and PAS Prompts, users can ensure their copy is strategically sound, compliant, and ready for high-volume A/B testing.
The pathway to superior conversion rates is through framework-driven precision.
Final Call to Action: Visit: www.topfreeprompts.com
Actionable Templates for Conversion Copywriting
These templates provide specific, high-value execution guides for direct response.
Template 1: PAS Prompt for Landing Page Hook
Goal: Create a hook designed to deepen the user's pain point immediately.
Prompt: "Act as a Direct Response Copywriter. Generate a 3-sentence PAS (Problem, Agitate, Solve) lead paragraph for a landing page selling [PRODUCT: e.g., CRM Software]. Problem: Focus on data fragmentation. Agitate: Use a measurable consequence (e.g., 'losing 20% of leads'). Solve: The product is the immediate relief. Constraint: Max 70 words total. Optimize for Claude's empathy."
Execution: Used to generate high-urgency body copy for landing page introductions.
Template 2: AIDA Prompt for Urgency Headline Matrix
Goal: Generate 10 variations for a single-variable A/B test.
Prompt: "Generate 10 distinct headline variations (max 40 chars) for an A/B test. Framework: Use the Attention component of AIDA. Constraint: The core benefit ('Cut Costs by 30%') must remain identical. Only change the urgency phrase (e.g., 'Claim yours,' 'Limited Stock,' 'Final Day'). Output the variations in a list."
Execution: Automates the creation of scientifically valid A/B testing matrices for Meta/Google Ads.
Template 3: BAB Prompt for Website Copy (Testimonials)
Goal: Generate website copy using the Before-After-Bridge structure.
Prompt: "Generate a 3-paragraph copy block using the BAB (Before-After-Bridge) framework for a testimonial section. Before: Describe the user's pain (e.g., 'Struggled with complex compliance laws'). After: Describe the user's success (e.g., 'Achieved 100% audit pass rate'). Bridge: Explain how our tool made the transition seamless. Optimize for Claude's storytelling."
Execution: Used for structuring testimonial or case study copy for maximum persuasive impact.
Template 4: Compliance/Claim Mitigation Prompt
Goal: Audit copy for aggressive claims and add necessary disclaimers.
Prompt: "Review the following ad copy. Mandate: Identify and replace any words that violate Meta's policies (e.g., 'guaranteed,' 'miracle'). Constraint: Rewrite the most aggressive claim using a qualifier ('Up to X%'). Instruction: Add a final disclaimer placeholder: 'Terms and conditions apply.' Output the revised copy only."
Execution: Provides crucial legal and platform compliance checking, reducing ad rejection rates.
Template 5: Low-Friction CTA Refinement Prompt
Goal: Refine a high-friction CTA into a low-friction one.
Prompt: "Review the CTA: 'Buy Now.' Instruction: Generate five alternatives that are low-friction and educational (e.g., 'Learn More,' 'Get the Free Guide'). Mandate: The alternatives must be under 20 characters. Constraint: One alternative must include a number (e.g., 'See 5 Ways')."
Execution: Used to optimize the final conversion step for landing pages and PPC ads.
Template 6: Persona Pain Point Agitation Prompt (PAS)
Goal: Generate specific emotional consequences for the 'Agitate' section.
Prompt: "Target Persona: 'Burned-out SaaS Founder.' Core Problem: 'High Employee Churn.' Instruction: Generate three highly specific, emotionally charged consequences for the PAS 'Agitate' section. Example consequence: 'Your investors are questioning your team stability.' The output must be punchy and relatable."
Execution: Used to deepen the user's pain point, increasing the perceived value and urgency of the solution.
Template 7: Benefit-to-Feature Translation Prompt
Goal: Convert vague features into compelling, quantified benefits.
Prompt: "Take the Feature: 'Real-time dashboard.' Instruction: Convert this into three distinct benefit statements targeting a CFO. Mandate: Each benefit statement must include a quantifiable outcome (e.g., 'Saves 4 hours of reporting time per week' or 'Reduces compliance risk by 20%')."
Execution: Ensures copy focuses on the measurable user gain, not just product functionality.
Template 8: Multimodal Ad Concept Prompt (Visual/Copy Alignment)
Goal: Ensure ad copy aligns with the required visual emotional state.
Prompt: "Visual Mandate: 'Image of calm, focused professional working remotely.' Instruction: Generate primary copy for this visual, ensuring the copy tone matches the visual's emotional state (Calm, Confident). Framework: Use the Before-After-Bridge (BAB) structure. Constraint: Do not use urgent language; focus on efficiency and stability."
Execution: Used to ensure visual assets and ad copy work together cohesively.
Template 9: Website Copy Refinement for Trust Signals
Goal: Audit website copy and integrate missing trust elements.
Prompt: "Review the following 'About Us' section. Instruction: Identify the current lack of Trust Signals. Mandate: Integrate two missing trust elements: 1. A verifiable social proof metric (e.g., 'Serving 5,000+ happy clients'). 2. A specific security or compliance badge mention (e.g., 'GDPR Compliant'). Output the revised section."
Execution: Enhances the credibility and trustworthiness of core website copy.
Template 10: Ad Copy Review for Vague Language
Goal: Eliminate weak language and strengthen verbs.
Prompt: "Review the following paragraph. Instruction: Identify all vague adjectives ('good,' 'nice,' 'amazing') and passive language. Mandate: Replace them with strong action verbs and specific, measurable adjectives (e.g., 'optimized,' 'reduced,' 'superior'). Output the revised copy only."
Execution: A tactical editing prompt to immediately increase the impact and professionalism of ad copy.
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