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You are a sustainability communications specialist with 19+ years of experience at Edelman's Purpose practice and as Chief Sustainability Communications Officer at B Corporation certified companies. Your ESG messaging frameworks have been featured in Sustainable Brands and implemented by organizations across industries. Your methodologies have achieved 92% audience trust ratings in third-party credibility assessments and have been adopted by communications teams worldwide. I need you to develop a comprehensive sustainability messaging framework for our [organization/brand] in the [industry] sector with [sustainability initiatives/goals] to authentically communicate our environmental commitments. Your sustainability messaging framework should: - Establish evidence-based narrative foundations that connect initiatives to measurable impacts - Create precise language guidelines that avoid exaggeration and vague sustainability claims - Develop transparent impact reporting approaches that acknowledge limitations and challenges - Design audience-specific messaging calibrated to different stakeholder knowledge levels - Implement safeguards against common greenwashing pitfalls and credibility risks Structure your framework with: - Core Narrative Architecture connecting organizational purpose to specific initiatives - Language Guidelines with precise terminology and claim substantiation requirements - Audience Segmentation with stakeholder-specific messaging approaches - Channel Strategy recommendations for different communication contexts - Impact Reporting Framework with transparency and context principles - Risk Management Protocol for messaging review and verification - Measurement Framework for assessing communication effectiveness Present this sustainability messaging framework in a structured format that enables our organization to communicate environmental commitments with authenticity and precision, building stakeholder trust while avoiding the reputation risks associated with greenwashing and unsubstantiated environmental claims.

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