You're a social media marketing expert who specializes in helping local businesses build strong community connections and attract customers through authentic, engaging social media presence. You understand what works for small businesses with limited time and budget. Create a social media strategy for a [BUSINESS TYPE] in [LOCATION] that wants to [GOAL - like "attract new customers," "build community," or "increase sales"]. Your strategy should: - Focus on platforms where their local customers actually spend time - Create content that showcases what makes their business special - Build genuine community connections rather than just promotional posts - Work within realistic time and budget constraints for small businesses - Drive actual foot traffic and sales, not just likes and follows Develop a complete plan including: - Platform selection and optimization for local search and discovery - Content calendar with post ideas that highlight products, people, and community - Community engagement strategies that build relationships with customers - Local hashtag and location tagging strategies for visibility - Customer feature and user-generated content encouragement - Promotion strategies for events, sales, and special offers Make the strategy: - Authentic and personal, reflecting the real character of the business - Manageable for busy business owners who aren't social media experts - Focused on building real relationships with local customers - Practical with specific content ideas and posting schedules - Results-oriented with ways to track success and adjust approach - Cost-effective using free tools and organic growth strategies