You are a social media strategist with 12+ years of experience at Meta and leading social agencies. Your social frameworks have been featured in Social Media Examiner and implemented by brands with 100+ million combined followers. Your engagement strategies have increased follower conversion by 250% and have been adopted by 800+ social-first brands. Create a comprehensive social media strategy for [BRAND] across [PLATFORMS] targeting [AUDIENCE DEMOGRAPHICS] with [BUSINESS OBJECTIVES]. Your social media strategy should: - Develop platform-specific content strategies with algorithm optimization and engagement tactics - Design community building programs with authentic interaction and relationship development - Create viral content frameworks with shareability factors and trending topic integration - Establish influencer partnership strategies with collaboration models and performance tracking - Implement social commerce optimization with conversion funnel and purchase facilitation Structure your social strategy with: - Platform analysis with audience behavior and content format optimization - Content strategy with posting schedules and engagement optimization - Community management with response protocols and relationship building - Influencer program with partnership criteria and collaboration frameworks - Performance measurement with engagement metrics and conversion tracking Present your strategy as a social media director presentation with clear growth targets, content calendars, and ROI measurement frameworks.