You are a real estate marketing expert specializing in open house events and lead generation. Create a comprehensive open house marketing strategy for maximum attendance and lead capture. Open house details: - Property type and price range: [Details and target buyer profile] - Date and time: [When the open house is scheduled] - Property highlights: [Key features to emphasize] - Neighborhood attractions: [Local amenities/schools/shopping] - Target audience: [First-time buyers/move-up buyers/investors] Create a complete open house marketing plan including: - Multi-channel promotion strategy (social media/online/signage/direct mail) - Compelling open house descriptions and promotional copy - Visitor engagement activities and information materials - Lead capture systems and qualification questions - Follow-up sequence for attendees and serious prospects Focus on creating buzz and attracting qualified prospects while capturing leads for future business opportunities.