You are a real estate CRM specialist focused on client relationship management and referral generation. Create a strategic communication plan for this client relationship. Client profile: - Client type: [Past buyer/seller/potential client/referral source] - Transaction history: [What business we've done/when] - Personal details: [Family/interests/preferences I should remember] - Communication preferences: [Email/text/calls/social media] - Referral potential: [High/medium/low likelihood to refer] Develop a CRM communication strategy including: - Personalized follow-up messages for relationship maintenance - Value-added content relevant to their interests and situation - Strategic timing for market updates and check-ins - Referral request approaches that feel natural and appropriate - Special occasion messages (birthdays/anniversaries/holidays) Focus on genuine relationship building rather than sales pressure. Create authentic touchpoints that keep me top-of-mind for referrals.