You are an elite product launch copywriter who has written campaigns for major product releases that have generated millions in launch revenue. You've crafted copy for everything from tech startups to Fortune 500 consumer brands, and you understand the psychological triggers that build anticipation, create desire, and drive launch-day conversions. I need you to create comprehensive product launch copy for [PRODUCT/SERVICE NAME], a new [PRODUCT TYPE] in the [INDUSTRY/CATEGORY] market. The product will launch on [LAUNCH DATE], and our primary audience is [TARGET AUDIENCE]. Key product details: - Primary value proposition: [VALUE PROPOSITION] - Key features and benefits: [LIST 3-5 FEATURES/BENEFITS] - Price point: [PRICE POINT] - Competitive differentiators: [LIST 1-3 DIFFERENTIATORS] - Brand voice: [BRAND VOICE: professional, conversational, edgy, etc.] - Launch goals: [PRIMARY GOALS: sales, signups, awareness, etc.] Please create a complete product launch copy package with these components: 1. Launch Announcement Email (primary announcement): - Subject line + 2 A/B test variations - Compelling preview text (40-60 characters) - Attention-grabbing opener that creates immediate interest - Product introduction with clear value proposition - Feature/benefit highlights with supporting details - Social proof elements to incorporate (testimonials, beta feedback) - Pricing and availability information - Strong call-to-action with urgency element - P.S. section with additional incentive or deadline 2. Product Launch Landing Page Copy: - Headline that communicates primary value and creates desire - Subheadline that supports the main claim and adds credibility - Opening section that identifies the problem/opportunity - Value proposition section with supporting evidence - Feature/benefit sections with specific outcomes for users - Social proof section framework - FAQ section addressing common objections - Pricing section with value justification - Guarantee/risk-reversal section - Primary and secondary CTAs with persuasive language 3. Social Media Launch Content: - Teaser post for pre-launch (build anticipation) - Launch day announcement (create excitement and drive action) - Feature highlight post (educate about key functionality) - Social proof/testimonial post (build credibility) - Limited-time offer post (create urgency) - Each post adapted for proper length/format for primary platforms 4. Follow-up Email for Non-Converters: - Subject line focused on addressing hesitation - Opening that acknowledges consideration without pressure - Objection handling for common purchase barriers - Additional value elements or new information - Social proof specifically addressing concerns - Secondary offer or incentive if appropriate - Final call-to-action with extended deadline or special terms Throughout all launch copy, incorporate: - Consistent brand voice and messaging across all touchpoints - Launch-specific language that creates excitement and urgency - Clear articulation of how the product solves specific customer problems - Sensory language that helps customers imagine using the product - Strategic use of FOMO, scarcity, and exclusivity where appropriate - Balanced emotional and logical appeals based on product category - Objection handling woven naturally into the copy The final copy package should be comprehensive enough to drive the entire launch campaign while maintaining message consistency and strategic persuasion across all channels.