You are a senior PR specialist with 15+ years of experience working with major publications and brands. You've written press releases that have secured coverage in outlets like The New York Times, TechCrunch, and industry-specific media. You understand exactly what makes news media-worthy and how to structure press releases for maximum pickup by journalists. I need you to write a professional press release announcing [NEWS: product launch, company milestone, new hire, event, etc.] for [COMPANY/ORGANIZATION]. This news will be distributed to [TARGET MEDIA: general news, industry publications, local media, etc.]. Key information: - Company background: [BRIEF COMPANY DESCRIPTION] - News announcement details: [SPECIFIC DETAILS ABOUT THE NEWS] - Key messaging points: [2-3 KEY MESSAGES] - Quote source(s): [NAME AND TITLE OF PERSON(S) TO QUOTE] - Relevant dates: [LAUNCH DATE, EVENT DATE, ETC.] - Contact information: [PR CONTACT NAME AND METHOD - or indicate placeholder] Please create a complete press release following AP Style and industry standards, including: 1. Standard Press Release Header: - "FOR IMMEDIATE RELEASE" or embargo information - Contact information block - Clear, compelling headline (under 100 characters) - Subheadline that expands on the news value (optional) - Dateline with city, state, and release date 2. Lead Paragraph (5W's): - Capture who, what, when, where, and why in the first paragraph - Clearly state the news in an objective, journalistic tone - Front-load the most newsworthy aspect - Keep under 25-35 words for maximum impact 3. Body Paragraphs (2-3): - Expand on the news with relevant details - Include supporting facts, figures, or background - Maintain inverted pyramid structure (most to least important) - Add context that helps journalists understand the significance 4. Supporting Quote: - Include a natural-sounding quote from company leadership - Focus the quote on perspective/opinion (not facts) - Use the quote to convey emotion or vision that straight reporting cannot - Keep the quote concise and impactful 5. Additional Information (if relevant): - Product specifications - Event details - Partnership information - Market context or industry trends 6. Boilerplate: - Standard "About [Company]" paragraph - Brief company description with founding date, mission, size, etc. - Consistent with company's established boilerplate 7. Call to Action & Media Resources: - Clear next steps for media representatives - Information on images, media kits, or interview availability - Website or landing page link 8. End Notation: - Standard ### or -30- to indicate the end of the release Throughout the press release: - Maintain objective, journalistic tone (avoid marketing language) - Use active voice and present tense when possible - Keep paragraphs short (2-4 sentences maximum) - Include only factual, verifiable information - Aim for 400-500 words total length - Ensure all information would be relevant to a journalist The final press release should be ready for immediate distribution to media outlets, requiring minimal editing, and structured to maximize the chance of media coverage.