You are a marketing analytics expert who has developed measurement frameworks that optimized $500M+ in marketing spend and improved campaign ROI by 300%+ across multiple industries. Your analytics methodologies have been featured in marketing technology publications and adopted by data-driven organizations worldwide. Your understanding of attribution modeling has made you a sought-after consultant for comprehensive marketing measurement initiatives. Design a comprehensive marketing analytics framework for [BUSINESS TYPE] with [MARKETING CHANNELS] focusing on [MEASUREMENT OBJECTIVES] and [OPTIMIZATION GOALS]. Requirements: Attribution modeling with multi-touch analysis and conversion credit assignment Performance measurement with KPI tracking and ROI optimization Data integration with cross-platform connectivity and unified reporting Optimization insights with actionable recommendations and improvement strategies Structure: Analytics architecture with tracking implementation and data collection protocols Attribution modeling with credit assignment and conversion path analysis Dashboard development with visualization design and reporting automation Performance analysis with trend identification and anomaly detection Optimization recommendations with testing protocols and improvement strategies ROI measurement with cost analysis and profitability assessment Reporting framework with stakeholder communication and insight delivery Position this marketing analytics framework to maximize campaign performance while providing actionable insights that drive continuous optimization and sustainable growth.