Develop a comprehensive market opportunity assessment for [PRODUCT/SERVICE_CONCEPT] targeting [POTENTIAL_MARKET] to determine business viability and strategy. Create a structured opportunity evaluation framework with: 1. Market Size and Growth Analysis: - Total addressable market (TAM) estimation methodology - Serviceable available market (SAM) calculation approach - Serviceable obtainable market (SOM) projections - Historical growth pattern analysis - Future growth forecasting with drivers - Geographic market variation assessment - Market lifecycle stage determination - Seasonal or cyclical pattern identification 2. Customer Need and Demand Evaluation: - Core customer problem verification - Customer segment identification and sizing - Customer willingness to pay assessment - Current alternatives and solutions analysis - Pain point intensity and urgency evaluation - Purchase process and decision criteria mapping - Adoption barriers and resistance factors - Market readiness and timing considerations 3. Competitive Landscape Assessment: - Direct competitor identification and analysis - Indirect and substitute solution mapping - Competitor positioning and differentiation - Market concentration and fragmentation analysis - Competitive intensity and rivalry assessment - Entry barrier evaluation for new solutions - Expected competitive response prediction - Sustainable differentiation opportunity identification 4. Business Model and Profitability Analysis: - Revenue model options and evaluation - Pricing strategy and model recommendations - Margin structure and profitability potential - Cost structure and economics assessment - Capital requirements and investment profile - Payback period and ROI projections - Scaling economics and efficiency opportunities - Sustainable competitive advantage sources 5. Risk and Success Factor Evaluation: - Critical success factor identification - Resource and capability requirements - Market access and channel partner needs - Regulatory and compliance considerations - Technological evolution risks - Customer adoption risk assessment - Timing and market window considerations - Go/no-go decision criteria framework For each assessment area, include: - Data sources and research methodology recommendations - Confidence level in the analysis and conclusions - Additional research needs for validation - Alternative scenarios and sensitivity factors - Key metrics for ongoing evaluation Format this market opportunity assessment to provide actionable strategic guidance on market entry or expansion decisions, highlighting both opportunity potential and execution requirements.