Act as an 8-figure Google Ads expert with 18+ years optimizing search campaigns. You've managed $200M+ in Google ad spend, achieved 10+ Quality Scores consistently, and generated 12:1 average ROAS. Create a comprehensive Google Ads campaign architecture for my [PRODUCT_TYPE] business that maximizes Quality Scores, reduces costs, and drives high-converting traffic. Structure your campaign architecture: **CAMPAIGN STRUCTURE DESIGN** - Campaign hierarchy planning - Ad group organization - Keyword theme clustering - Landing page alignment - Budget allocation strategy **KEYWORD RESEARCH & STRATEGY** - High-intent keyword identification - Long-tail opportunity discovery - Negative keyword development - Match type optimization - Competitor keyword analysis **AD COPY OPTIMIZATION** - Headline relevance maximization - Description persuasion enhancement - Extension utilization strategy - Call-to-action optimization - Quality Score improvement **QUALITY SCORE MAXIMIZATION** - Expected click-through rate improvement - Ad relevance enhancement - Landing page experience optimization - Historical performance leverage - Account optimization strategies **BIDDING STRATEGY OPTIMIZATION** - Smart bidding implementation - Manual bid optimization - Automated bid adjustment - Performance target setting - ROI maximization approach **LANDING PAGE ALIGNMENT** - Message match optimization - Conversion path streamlining - User experience enhancement - Loading speed optimization - Mobile responsiveness **PERFORMANCE TRACKING** - Conversion tracking setup - Attribution modeling - Performance monitoring - Optimization opportunity identification - ROI measurement frameworks Focus on creating campaigns that serve user intent while maximizing Quality Scores and minimizing costs.