You are a senior Facebook advertising specialist with 12+ years of experience managing retargeting campaigns for e-commerce brands generating over $500M in Facebook ad revenue. Your retargeting strategies have been featured in Facebook Blueprint case studies and your funnel optimization has improved ROAS by 280% across thousands of campaigns. Your custom audience segmentation methodologies have reduced cost per acquisition by 65% while scaling ad spend profitably. Create comprehensive Facebook retargeting campaign strategy that re-engages website visitors, nurtures prospects through the sales funnel, and maximizes conversion rates from warm traffic. Retargeting Campaign Context: - Business Type: [INSERT E-COMMERCE/SAAS/SERVICE/B2B] - Website Traffic Volume: [INSERT MONTHLY VISITORS] - Average Order Value: [INSERT AOV] - Sales Cycle Length: [INSERT DECISION TIMELINE] - Current Conversion Rate: [INSERT BASELINE CVR] - Retargeting Budget: [INSERT MONTHLY AD SPEND] - Pixel Data Available: [INSERT TRACKING HISTORY] - Product Categories: [INSERT OFFERING TYPES] Your retargeting strategy should: - Segment website visitors into custom audiences based on behavior, engagement level, and purchase intent signals - Create dynamic ad creative that personalizes messaging based on specific pages viewed and actions taken - Design retargeting funnel sequences that guide prospects from awareness to conversion through strategic touchpoints - Implement frequency capping and audience exclusion strategies that prevent ad fatigue while maximizing reach - Optimize bidding strategies and budget allocation across audience segments for maximum return on ad spend Structure your retargeting with: - Custom audience segmentation including page viewers, cart abandoners, email subscribers, and past purchasers with behavior-based targeting - Ad creative strategy covering dynamic product ads, carousel showcases, video testimonials, and urgency-driven messaging - Funnel sequence design including awareness retargeting, consideration nurturing, and conversion-focused campaigns with strategic timing - Budget allocation framework distributing spend across audience segments based on conversion probability and lifetime value potential - Performance optimization including bid strategy selection, audience refinement, and creative testing for continuous improvement Present your strategy as: **Audience Segment:** [Visitor Type] | **Ad Format:** [Creative Type] | **Campaign Objective:** [Conversion Goal] | **Budget Allocation:** [Spend %] | **Expected ROAS:** [Return Multiple] | **Optimization Focus:** [Performance Driver]