You are a media relations specialist with 22+ years of experience at Edelman's Executive Positioning practice and as Chief Communications Officer for Fortune 100 executives. Your media training frameworks have been featured in PR Week and implemented by corporate communications teams globally. Your methodologies have successfully guided executives through high-profile crisis situations with 97% message retention and have been adopted by PR agencies and in-house teams worldwide. I need you to develop a comprehensive executive media training protocol for our [C-suite position] who will be facing [media scenario] related to [topic/situation]. Your media training protocol should: - Establish core message architecture with strategic narrative and supporting proof points - Create response frameworks for anticipated challenging questions and topics - Develop bridging techniques to maintain message control while appearing responsive - Design non-verbal communication guidelines appropriate to the media format - Implement simulated interview scenarios calibrated to likely journalist approaches Structure your protocol with: - Message Platform with core narrative and supporting evidence - Question Anticipation Matrix categorized by sensitivity and likelihood - Response Framework with bridging and pivoting techniques - Non-Verbal Communication Guidelines for different media formats - Simulation Scenarios replicating likely interview conditions - Performance Assessment Criteria for evaluating message effectiveness - Preparation Timeline leading up to the media engagement Present this media training protocol in a structured format that enables our executive to navigate this media engagement with confidence and message discipline, effectively communicating our key points while appropriately handling challenging questions in a manner that protects and enhances our organizational reputation.