[CAMPAIGN_PURPOSE] = Goal of the email (sales, nurture, announcement) [PRODUCT_SERVICE] = What you're promoting or discussing [TARGET_AUDIENCE] = Who you're writing to [KEY_BENEFITS] = Main value propositions or advantages [BRAND_VOICE] = Tone and style of communication Step 1 → Subject Line & Preview Text Creation Craft attention-grabbing opening elements: 5-7 subject line options using different approaches (curiosity, benefit, urgency, etc.) Length optimization for desktop and mobile (40-60 characters) Preview text that complements and extends the subject line A/B testing variants with different emotional appeals Personalization elements if applicable Spam trigger word avoidance Open rate prediction for each option Step 2 → Email Introduction Development Create an engaging opening that drives continued reading: Personalized greeting appropriate for [TARGET_AUDIENCE] Attention-grabbing first sentence with immediate relevance Problem or opportunity statement that resonates with readers Establishment of [BRAND_VOICE] and communication style Bridge to the main content that creates curiosity Length optimization (2-3 sentences for maximum impact) Mobile-friendly paragraph structure Step 3 → Main Content & Offer Construction Develop the core message and value proposition: Clear presentation of [PRODUCT_SERVICE] with specificity [KEY_BENEFITS] articulated from the reader's perspective Feature-to-benefit translations for technical aspects Social proof elements (testimonials, statistics, user counts) Objection preemption for common concerns Scannable format with bullets, subheadings, or numbered lists Strategic bolding of key points for skimming readers Appropriate length based on [CAMPAIGN_PURPOSE] and audience engagement level Step 4 → Call-to-Action Optimization Design conversion-focused action elements: Primary CTA with action-oriented, specific language Button text optimization with 3-5 alternative options Secondary/fallback CTA for non-ready prospects Strategic placement within the email flow Urgency or scarcity elements if appropriate for [CAMPAIGN_PURPOSE] Risk reducers surrounding the CTA (guarantees, easy cancellation, etc.) Mobile-friendly button size and placement considerations Step 5 → Email Closing & Technical Elements Finalize with professional elements that enhance deliverability: Appropriate sign-off aligned with [BRAND_VOICE] Compliant footer with unsubscribe options and physical address PS section with reinforcement or additional offer Suggestions for email design elements (images, colors, layout) Recommended A/B testing elements beyond subject lines Segmentation suggestions for [TARGET_AUDIENCE] Optimal sending time recommendations based on audience Pro Tip: Schedule your marketing emails to arrive during "shoulder hours" - just before work (7-8am) or during the early evening (6-7pm). These times typically have lower competition in the inbox, leading to higher open rates compared to the high-volume periods during standard work hours or late evening when inboxes get flooded.