Create a structured value proposition design workshop for [PRODUCT/SERVICE/OFFERING] targeted at [CUSTOMER_SEGMENT] from the perspective of an experienced value proposition design facilitator. Current offering: [OFFERING_DESCRIPTION] Customer information: [CUSTOMER_INSIGHT] Competitive context: [COMPETITIVE_CONTEXT] Please guide me through a complete value proposition design process including: Customer Profile Development: Customer job analysis (functional, social, emotional) Customer pain point identification Customer gain desire exploration Job prioritization framework Pain severity assessment Gain importance evaluation Persona development for the target segment Decision journey mapping for context Value Map Creation: Pain reliever identification and development Gain creator generation Products and services alignment Features-to-benefits translation Value delivery mechanism exploration Functional value articulation Emotional value identification Social value consideration Value Proposition Formulation: Value proposition statement development Resonance testing approach Differentiation assessment Value proposition positioning Messaging hierarchy development Value quantification methodology Evidence and proof point identification Competitive positioning refinement Value Proposition Testing: Hypothesis formulation about value perception Testing methodology recommendations Customer feedback framework Iteration approach based on feedback Validation criteria development Minimum viable value proposition Rapid experimentation design Learning capture process Value Proposition Refinement: Value articulation improvement Messaging clarity enhancement Implementation readiness assessment Channel-specific adaptation Customer segment extension possibilities Value proposition evolution planning Scaling considerations Internal alignment approach Implementation Planning: Marketing communication integration Sales enablement approach Product development alignment Customer experience design implications Pricing strategy considerations Metrics and KPI development Ongoing optimization framework Organizational capability assessment This workshop should provide a systematic yet creative approach to developing a compelling value proposition that connects deeply with customer needs while differentiating from competitive alternatives in meaningful ways.