[PRODUCT_TYPE] = Category and description of product [TARGET_MARKET] = Primary customer segments [LAUNCH_TIMELINE] = Time available before release [UNIQUE_SELLING_POINTS] = Key differentiators and benefits [MARKETING_CHANNELS] = Primary promotion platforms Step 1 → Pre-Launch Strategy Development Create anticipation and market preparation: Launch objectives and KPI establishment Target audience segmentation within [TARGET_MARKET] Positioning statement development highlighting [UNIQUE_SELLING_POINTS] Competitive landscape analysis and differentiation strategy Pre-launch timeline development based on [LAUNCH_TIMELINE] Market education content planning Early access and beta program design Influencer and partnership identification Step 2 → Launch Messaging & Content Planning Develop compelling product communication: Core message hierarchy and key talking points Value proposition framework highlighting [UNIQUE_SELLING_POINTS] Product story and narrative development Feature-to-benefit translation for [TARGET_MARKET] Content asset planning (videos, guides, demos, etc.) Channel-specific message adaptation for [MARKETING_CHANNELS] Technical specification presentation approach Customer problem-solution framing Step 3 → Launch Day Planning & Execution Create maximum launch impact: Launch day timeline with hour-by-hour activities Channel coordination across [MARKETING_CHANNELS] Press release and media alert development Launch event or webinar planning Social media announcement strategy Email announcement sequence design Website and landing page launch requirements Internal team coordination and responsibilities Step 4 → Post-Launch Activation & Momentum Sustain interest after initial announcement: First 30/60/90 day marketing plan Early customer testimonial collection strategy Review solicitation and management approach Objection handling and FAQ development Remarketing to non-converters strategy Customer onboarding content development Success story and case study planning Iterative messaging refinement based on feedback Step 5 → Measurement & Optimization Framework Assess performance and adjust strategy: Launch metrics dashboard development Success criteria evaluation methodology Performance analysis by [MARKETING_CHANNELS] ROI calculation approach Mid-course correction identification triggers Message effectiveness assessment Conversion funnel optimization Learning documentation for future launches Pro Tip: Implement a "Tiered Revelation Strategy" for your product launch by strategically unveiling product features and benefits in stages rather than all at once. Begin with a high-level "vision reveal" that addresses the core problem your product solves, followed by progressive feature announcements that maintain interest throughout the pre-launch phase. Save one significant, unexpected feature or benefit for launch day itself to create a "wow" moment. This approach maintains engagement throughout the launch timeline and creates multiple opportunities for media coverage rather than a single announcement that quickly fades.