[INDUSTRY_SECTOR] = Market category or business domain [TARGET_AUDIENCE] = Customer segment or demographic focus [RESEARCH_OBJECTIVE] = Primary goal of the market analysis [COMPETITIVE_LANDSCAPE] = Key players and market structure [DECISION_TIMELINE] = When findings will inform business decisions Step 1 → Market Overview & Opportunity Assessment Develop comprehensive market understanding: Industry size and growth rate analysis methodology for [INDUSTRY_SECTOR] Market segmentation framework with segment attractiveness criteria Addressable market calculation approach Trend analysis framework for identifying emerging opportunities Regulatory and compliance landscape evaluation Geographic market variation assessment Seasonal and cyclical pattern identification Macro-environmental factor analysis (PESTLE framework) Step 2 → Competitive Intelligence Framework Create structured competitor analysis approach: Competitor identification and categorization method Competitive positioning map development Competitive strength assessment criteria Product/service offering comparison matrix Pricing strategy analysis framework Marketing and promotion analysis approach Distribution channel evaluation SWOT analysis template for key [COMPETITIVE_LANDSCAPE] players Potential market entrant identification methodology Step 3 → Consumer Research Design Establish customer insight methodology: Primary research design appropriate for [TARGET_AUDIENCE] Survey question framework development Interview guide creation for qualitative insights Focus group discussion guide template Usability testing protocol development Ethnographic research approach Customer journey mapping framework Buyer persona development methodology Jobs-to-be-done interview structure Step 4 → Data Collection & Analysis Planning Structure the research execution approach: Sample size determination and selection methodology Quantitative data collection plan Qualitative data gathering approach Data validation and quality control processes Statistical analysis framework Qualitative data coding and theme extraction Data visualization recommendation Insight synthesis and prioritization method Finding correlation with [RESEARCH_OBJECTIVE] Step 5 → Research Activation & Implementation Create actionable reporting framework: Executive summary template with key findings Detailed findings report structure Recommendation framework tied to [RESEARCH_OBJECTIVE] Action planning workshop design Implementation roadmap template KPI framework for measuring outcomes Follow-up research planning Knowledge sharing methodology across teams [DECISION_TIMELINE] integration planning Pro Tip: Implement a "research triangulation" approach by designing your market research to collect three distinct types of data on every critical question: quantitative metrics, qualitative insights, and behavioral observations. When all three data types point to the same conclusion, you can move forward with high confidence; when they diverge, you've identified areas needing deeper investigation before making strategic decisions. This multi-method approach significantly reduces the risk of making decisions based on misleading data.