Create a comprehensive market opportunity assessment for [SPECIFIC_OPPORTUNITY] in the [MARKET/INDUSTRY] from the perspective of an experienced market strategy consultant. Business context: [BUSINESS_CONTEXT] Opportunity description: [OPPORTUNITY_DESCRIPTION] Key considerations: [KEY_CONSIDERATIONS] Please develop a complete market opportunity assessment including: Market Size and Growth Analysis: Total addressable market (TAM) estimation Serviceable available market (SAM) calculation Serviceable obtainable market (SOM) projection Historical growth rate analysis Growth forecast with driving factors Market lifecycle stage assessment Market segmentation analysis High-potential segment identification Customer and Need Analysis: Target customer profile development Customer pain point identification Value proposition alignment assessment Willingness to pay analysis Adoption cycle and timing considerations Customer acquisition challenge assessment Customer lifetime value estimation Decision-making process mapping Competitive Landscape Assessment: Direct competitor identification and analysis Indirect competitor and substitute mapping Competitive intensity evaluation Market share distribution Competitive advantage analysis Entry barrier assessment Competitive response prediction Differentiation opportunity identification Strategic Fit Evaluation: Capability alignment assessment Resource requirement analysis Strategic priority alignment Core competency leverage potential Organizational readiness evaluation Technology and IP position assessment Partner ecosystem availability Culture and value alignment Risk and Uncertainty Analysis: Critical success factor identification Risk factor assessment and mitigation Regulatory and compliance consideration Technology risk evaluation Market timing risk assessment Resource risk consideration Scenario analysis with probability weighting Downside protection strategies Financial Opportunity Assessment: Revenue potential modeling Margin structure analysis Capital investment requirement Payback period estimation Cash flow projection framework Scalability assessment Pricing strategy options Profitability threshold analysis Market Entry Strategy Recommendations: Entry timing recommendation Market entry approach options Resource allocation guidance Initial target segment recommendation Positioning strategy development Partnership or acquisition considerations Pilot approach recommendation Growth pathway identification This assessment should provide both comprehensive market analysis and actionable strategic guidance, balancing opportunity potential with realistic feasibility assessment and clear next steps for decision-making.