[PRODUCT_NAME] = Your product or service [TARGET_AGE_RANGE] = Age of target audience [KEY_BENEFITS] = Main selling points (3-5) [CURRENT_TRENDS] = Recent TikTok trends (if known) [VIDEO_LENGTH] = Desired length (15, 30, or 60 seconds) [CAMPAIGN_GOAL] = Awareness, traffic, conversions, etc. Step 1 → TikTok Audience & Platform Analysis Analyze TikTok content preferences for [TARGET_AGE_RANGE] and identify: Content styles that resonate with this demographic Attention patterns on the platform Language and tone that connects with this audience Current TikTok trends that could be leveraged Music styles popular with the target demographic Step 2 → Hook Development Create 5 distinct opening hooks (first 3 seconds) that will: Stop the scroll immediately Create curiosity or pattern interruption Use TikTok-native opening styles Set up the product reveal or benefit statement Feel organic to the platform Step 3 → Script & Visual Direction (continued) Develop a complete script and visual direction for a [VIDEO_LENGTH]-second TikTok ad for [PRODUCT_NAME] that includes: Second-by-second breakdown of what happens on screen All spoken dialogue or text overlays Visual transition suggestions Product integration points Music style recommendations Call-to-action approach Step 4 → Format Adaptations Adapt the main concept for different TikTok ad formats: In-feed ad version TopView version (if applicable) Branded Hashtag Challenge concept (if applicable) Branded Effect concept (if applicable) Step 5 → Creative Brief Assembly Compile all elements into a complete creative brief including: Concept summary and strategic approach Target audience insights Complete script with visual direction Key performance indicators alignment Ad specifications checklist Pro Tip: On TikTok, native-feeling content outperforms traditional ads by up to 300%. Avoid overly produced content and embrace an authentic, slightly imperfect aesthetic that matches organic TikTok content.