[BRAND_NAME] = Your company or personal brand [INDUSTRY] = Your business sector [TARGET_AUDIENCE] = Primary demographic you target [KEY_PLATFORMS] = Social channels you use [BUSINESS_GOALS] = Current marketing objectives Step 1 → Audience & Platform Analysis Analyze the social media landscape for [BRAND_NAME] in the [INDUSTRY] sector. Identify optimal content approaches for [TARGET_AUDIENCE] across [KEY_PLATFORMS]. Determine ideal posting frequencies, best-performing content types, and platform-specific opportunities that align with [BUSINESS_GOALS]. Step 2 → Monthly Theme Development Create a content strategy with: Primary monthly theme aligned with [BUSINESS_GOALS] 3-4 weekly sub-themes that support the monthly focus Content pillars specific to [INDUSTRY] and [TARGET_AUDIENCE] Balance of promotional and value-based content Seasonal or timely elements relevant to the upcoming month Step 3 → Content Mix Creation Develop a balanced content distribution across: Educational content (how-tos, tips, industry insights) Promotional content (products, services, offers) Engagement content (questions, polls, conversations) User-generated or testimonial content Behind-the-scenes or brand storytelling content Step 4 → Daily Post Planning Create a day-by-day posting schedule including: Platform-specific content for each [KEY_PLATFORMS] Post types (image, video, carousel, text, story, etc.) Primary topic and messaging for each post Optimal posting times based on [TARGET_AUDIENCE] Hashtag strategies and engagement approaches Step 5 → Content Calendar Assembly Generate a complete 30-day content calendar with: Visual calendar layout showing all scheduled content Content briefs for each planned post Cross-platform coordination for consistent messaging Content repurposing opportunities across platforms Performance metric tracking framework Pro Tip: Block out time each week for "reactive content" that responds to trending topics or current events in your industry, keeping 20% of your calendar flexible for these timely opportunities while maintaining 80% planned content.