[BUSINESS_TYPE] = Your industry or business category [PRODUCTS_SERVICES] = List of your main offerings [TARGET_LOCATIONS] = Geographical targeting areas [MONTHLY_BUDGET] = Planned ad spend per month [CAMPAIGN_GOALS] = Primary objectives (leads, sales, etc.) [COMPETITOR_EXAMPLES] = 2-3 main competitors (if known) Step 1 → Account Structure Strategy Develop a complete Google Ads account structure for [BUSINESS_TYPE] selling [PRODUCTS_SERVICES] based on: Campaign organization by product line, buyer intent, or geography Ad group categorization methodology Recommended budget allocation across campaigns Campaign type recommendations (Search, Display, Shopping) Account structure visualization Step 2 → Search Campaign Development For search campaigns, create: Names for each recommended campaign 5-8 ad groups per campaign with naming conventions 10-15 keyword themes per ad group Match type strategy recommendations Keyword organization principles for Quality Score optimization Step 3 → Negative Keyword Strategy Develop a comprehensive negative keyword approach including: Account-level negative keyword categories Campaign-level negative keyword recommendations Negative keyword list suggestions Competitor brand term strategy Regular negative keyword maintenance protocol Step 4 → Campaign Settings Recommendations Provide specific settings recommendations for: Device bid adjustments Ad scheduling strategy Location bid adjustments Audience layering approach Ad rotation and delivery methods Step 5 → Performance Projection & KPI Development Create performance projections and KPIs based on [MONTHLY_BUDGET] and [CAMPAIGN_GOALS]: Expected click-through rates by campaign type Conversion rate projections by campaign Cost-per-acquisition targets Return-on-ad-spend targets Weekly and monthly reporting focus areas Pro Tip: For most effective PPC account structure, follow the "tightly themed" principle - group keywords that would logically trigger the same ad copy into single ad groups, even if this creates more ad groups to manage. This approach typically increases Quality Score by 2-3 points.