[YOUR_PRODUCT] = Name of product or service [KEY_BENEFITS] = 3-5 main selling points or features [TARGET_AUDIENCE] = Description of ideal customer [COMPETITOR_NAMES] = Names of 2-3 main competitors [CALL_TO_ACTION] = Desired action (e.g., "Buy Now," "Learn More") [LANDING_PAGE] = Page URL where traffic will be directed Step 1 → Keyword Intent Analysis Analyze the search intent for someone looking for [YOUR_PRODUCT]. Identify: Informational queries they might use Commercial investigation phrases Transactional keywords most likely to convert Questions they might have before purchasing Step 2 → Headline Generation Create 15 unique headlines (30 characters or less) for a Google Responsive Search Ad promoting [YOUR_PRODUCT] to [TARGET_AUDIENCE]. Include: Benefit-driven headlines highlighting [KEY_BENEFITS] Headlines with emotional triggers Headlines with [CALL_TO_ACTION] Headlines with specific numbers/statistics (if applicable) Headlines addressing pain points directly Step 3 → Description Development Write 4 compelling descriptions (90 characters or less) that: Elaborate on [KEY_BENEFITS] in a persuasive way Position against [COMPETITOR_NAMES] without naming them Create urgency or scarcity when appropriate Include [CALL_TO_ACTION] naturally Maintain consistent message with the headlines Step 4 → Ad Extension Creation Generate supporting ad extensions: 5 sitelink extensions (25 characters each) with descriptions 4 callout extensions (25 characters each) 3 structured snippet items for a relevant header Step 5 → Final Ad Assembly Format all elements into a complete Google Ads RSA structure with: All headlines numbered All descriptions lettered Required character count noted Recommended headline/description combinations Pro Tip: For best performance, update your responsive search ads every 4-6 weeks, testing new headlines while keeping your top-performing assets. Google's AI performs best with at least 10 headlines and 4 descriptions to test.