[PRODUCT_NAME] = Your product or service name [VALUE_PROPOSITION] = Primary benefit to customers [AUDIENCE_PAIN_POINTS] = 2-3 problems your product solves [AUDIENCE_DEMOGRAPHICS] = Age range, interests, location, etc. [AD_OBJECTIVE] = Awareness, consideration, or conversion [TONE] = Conversational, professional, humorous, etc. Step 1 → Audience Psychology Analysis Analyze [AUDIENCE_DEMOGRAPHICS] and [AUDIENCE_PAIN_POINTS] to identify: Emotional triggers that resonate with this audience Objections they might have about [PRODUCT_NAME] Language style they respond to Social proof types that influence them most Step 2 → Primary Text Creation (125-word version) Write 3 variations of primary text for a Facebook/Instagram ad promoting [PRODUCT_NAME] to [AUDIENCE_DEMOGRAPHICS]. Use the [TONE] voice and focus on [AD_OBJECTIVE]. Each version should: Open with an attention-grabbing hook Address [AUDIENCE_PAIN_POINTS] directly Highlight [VALUE_PROPOSITION] Include a clear call-to-action Use a different copywriting framework (PAS, AIDA, or BAB) Step 3 → Headline & Description Development Create 5 compelling headlines (40 characters max) and 3 descriptions (30 characters max) that: Emphasize key benefits of [PRODUCT_NAME] Create curiosity or urgency Complement the primary text Contain action-oriented language Are easily scannable on mobile devices Step 4 → Short-Form Version Creation Adapt the best primary text into a shorter 40-word version for: Mobile-first viewing Attention-limited contexts Stories/Reels placement Retargeting audiences Step 5 → Social Proof Integration Develop 3 ways to incorporate social proof into the ad: Customer testimonial snippet format Statistical evidence presentation Authority endorsement approach Pro Tip: For Facebook ads, the ideal primary text length is between 125-150 characters before the "See More" cutoff appears. Front-load your most compelling benefit before this point to maximize engagement.