[JOB_TITLE] = Position you're applying for [COMPANY_NAME] = Organization you're applying to [KEY_SKILLS] = Your most relevant capabilities [EXPERIENCE] = Your relevant background [ACHIEVEMENTS] = Notable accomplishments to highlight Step 1 → Company & Position Research Analysis Develop targeting strategy based on research: Company mission alignment with your values and career goals Recent company news, achievements, or challenges Job description keyword identification and prioritization Industry-specific language and terminology extraction Company culture indicators from their online presence Department/team structure and reporting relationships Specific problems or needs the role addresses Step 2 → Personalized Introduction Creation Craft an engaging opening that establishes connection: Attention-grabbing first line that avoids clichés Specific reference to [COMPANY_NAME] that demonstrates research Clear statement of applying for [JOB_TITLE] with enthusiasm Brief overview of how your background aligns with the position Connection between your professional interests and company mission Source of job posting or referral if applicable Dynamic transition to your qualifications Step 3 → Qualification & Value Proposition Development Present your most relevant qualifications: 2-3 most relevant [KEY_SKILLS] matched to job requirements Specific [EXPERIENCE] examples demonstrating these skills Quantifiable [ACHIEVEMENTS] with metrics and outcomes Problem-solution narrative showing your impact Industry knowledge and specialized expertise relevant to the role Technical capabilities and certifications if applicable Educational background if particularly relevant Step 4 → Company-Specific Alignment (continued) Forward-looking statements about contributing to company goals Step 5 → Professional Closing & Follow-Up Create a strong conclusion and next steps: Confident closing statement reinforcing your fit for the role Clear call-to-action regarding next steps in the process Availability for interviews or further discussions Gratitude for their consideration and time Professional sign-off and contact information Reference to attached resume or portfolio Optional follow-up timeline or approach Pro Tip: Before finalizing your cover letter, identify one unexpected connection between your background and the company that other candidates are unlikely to mention. This might be an obscure shared value, an unusual skill that relates to their business model, or a unique perspective on their industry. This "relevance surprise" helps hiring managers remember you among dozens of applicants and demonstrates thoughtful interest beyond standard applications.