I need to develop a comprehensive system for collecting and leveraging customer testimonials and social proof for my [BUSINESS_TYPE]. Social proof context: - Current customer feedback collection: [CURRENT_METHODS] - Customer journey touchpoints: [KEY_TOUCHPOINTS] - Marketing channels used: [MARKETING_CHANNELS] - Customer segments: [CUSTOMER_SEGMENTS] - Conversion obstacles: [CONVERSION_BARRIERS] - Brand positioning: [BRAND_POSITIONING] Please create a complete social proof strategy including: 1) Testimonial Collection Framework: - Strategic collection touchpoints in customer journey - Segment-specific collection approaches - Question frameworks for different testimonial types - Automation and systemization opportunities - Incentive considerations and recommendations 2) Social Proof Categorization System: - Testimonial categorization methodology - Customer segment tagging approach - Benefit/outcome classification - Objection-addressing organization - Searchable database structure 3) Format Diversification Strategy: - Written testimonial formats - Video testimonial collection methods - Case study development framework - User-generated content approaches - Statistical social proof techniques 4) Strategic Implementation Plan: - Website placement optimization - Email marketing integration - Social media leverage strategy - Sales process incorporation - Paid advertising utilization 5) Legal and Ethical Considerations: - Permission acquisition methodology - Compliance documentation - Authenticity verification - Privacy protection measures - Compensation disclosure approach 6) Effectiveness Measurement: - Impact assessment methodology - A/B testing framework - Conversion lift tracking - Ongoing optimization approach - ROI calculation model Provide this as an actionable strategy document with specific templates, workflows, and implementation recommendations. Include a 90-day rollout plan with specific milestones and tasks.