I need to develop a comprehensive brand messaging framework for [COMPANY/PRODUCT]. Brand context: - Company/product description: [DESCRIPTION] - Target audiences: [PRIMARY_AND_SECONDARY_AUDIENCES] - Industry category: [INDUSTRY] - Key competitors: [MAIN_COMPETITORS] - Current brand perception: [CURRENT_PERCEPTION] - Desired brand perception: [DESIRED_PERCEPTION] Please create a complete brand messaging architecture that includes: Brand Positioning: - Core positioning statement - Market category definition - Key differentiation points - Brand personality attributes Value Proposition: - Primary value proposition - Audience-specific value propositions - Features-to-benefits connections - Proof points and credibility elements Messaging Hierarchy: - Core brand narrative - Primary messages by audience segment - Supporting messages and evidence - Technical/feature messaging Brand Voice & Tone: - Voice characteristics - Tone guidelines by communication context - Terminology preferences and glossary - Language dos and don'ts Communication Guidelines: - Messaging adaptation by channel - Crisis communication principles - Consistent description templates - Brand story examples Implementation Recommendations: - Messaging rollout approach - Internal adoption strategies - Measurement criteria - Governance framework