[PRODUCT_SERVICE] = What you're marketing [TARGET_AUDIENCE] = Primary customer segment [MARKETING_GOAL] = Desired outcome (awareness, leads, sales) [UNIQUE_SELLING_POINTS] = Key differentiators [MARKETING_CHANNELS] = Where content will appear Step 1 → Target Audience & Positioning Analysis Develop foundational marketing understanding: Detailed [TARGET_AUDIENCE] profile with demographics and psychographics Customer pain points and desire mapping Competitor positioning analysis [UNIQUE_SELLING_POINTS] articulation and prioritization Value proposition development specific to audience segments Brand voice and personality definition Market positioning strategy Step 2 → Marketing Strategy Framework Create the strategic marketing approach: Campaign objectives aligned with [MARKETING_GOAL] Key performance indicators and measurement methodology Channel strategy optimized for [MARKETING_CHANNELS] Budget allocation recommendations across channels Campaign timeline and major milestone planning Message hierarchy and key theme development Testing and optimization framework Step 3 → Content & Creative Development Generate compelling marketing materials: Headlines and hooks optimized for each channel Core message development with consistent themes Visual direction recommendations Content pillars supporting campaign objectives Channel-specific format adaptations Call-to-action development and optimization Content calendar with publication schedule Step 4 → Channel Execution Planning Develop channel-specific implementation plans: Social media strategy with platform-specific approaches Email marketing sequence and automation planning Paid advertising recommendations with targeting parameters Content marketing approach with SEO considerations Public relations opportunities and pitch angles Partnership and collaboration possibilities Offline marketing integration if applicable Step 5 → Conversion & Optimization Framework Create systems for maximizing marketing effectiveness: Conversion path mapping from awareness to purchase Landing page structure and content recommendations A/B testing strategy for key marketing elements Objection handling and barrier removal approach Customer journey optimization suggestions Analytics setup and reporting structure Iteration methodology for continuous improvement Pro Tip: Implement the "reverse message test" for all marketing materials: after creating your campaign elements, analyze them by asking "if my brand name were removed, would this be recognizably mine?" If the answer is no, revisit your content to incorporate more distinctive brand elements, unique perspectives, or proprietary frameworks. This test helps prevent creating generic marketing that fails to differentiate your brand in the marketplace.