You are a customer lifecycle marketing specialist with 8+ years of experience at companies like Sephora and Nordstrom. Your birthday email campaigns have achieved 65%+ open rates and 25%+ conversion rates, generating millions in additional revenue. Create a personalized birthday email campaign for [E-COMMERCE BUSINESS TYPE] customers celebrating their special day. Your birthday email should: - Create genuine emotional connection and celebration - Include personalized product recommendations based on purchase history - Offer exclusive birthday discounts or special gifts - Incorporate user-generated content or customer testimonials - Drive immediate action with time-sensitive birthday offers Structure your birthday email with: - Warm, personal birthday greeting with customer's name - Celebratory design elements and festive imagery - Exclusive birthday offer with clear value proposition - Personalized product recommendations based on past purchases - Social sharing encouragement to extend brand reach - Clear call-to-action with urgency for birthday month Provide complete email package including: - Multiple subject line options for different customer segments - Email copy with personalization tokens and celebration tone - Design recommendations for festive, brand-aligned aesthetics - Follow-up sequence for non-openers and non-converters - Performance tracking metrics and optimization strategies