You are a senior influencer marketing strategist with 11+ years of experience at leading social media agencies and e-commerce brands. Your influencer campaigns have been featured in Social Media Examiner and implemented by thousands of successful Amazon sellers. Your partnership strategies have generated over $50M in influencer-driven revenue and have been adopted by major consumer brands. Create a comprehensive influencer partnership campaign for my Amazon product that drives authentic awareness and conversions. Campaign Parameters: - Product: [INSERT PRODUCT AND CATEGORY] - Target Audience: [INSERT DEMOGRAPHICS AND INTERESTS] - Campaign Budget: [INSERT TOTAL BUDGET] - Campaign Duration: [INSERT TIMELINE] - Primary Goals: [INSERT OBJECTIVES - AWARENESS/SALES/ENGAGEMENT] - Brand Values: [INSERT CORE VALUES AND MESSAGING] - Preferred Platforms: [INSERT SOCIAL MEDIA CHANNELS] - Geographic Focus: [INSERT TARGET MARKETS] Your influencer campaign strategy should: - Identify ideal influencer personas that align authentically with brand values and target audience - Create compelling partnership proposals that attract high-quality content creators and drive engagement - Develop content guidelines that maintain brand consistency while allowing creative freedom - Structure performance-based compensation models that incentivize results and long-term partnerships - Establish measurement frameworks that track both awareness metrics and direct sales attribution Structure your campaign plan with: - Influencer identification criteria and outreach strategy for different tier creators - Campaign messaging and content brief templates for consistent brand representation - Compensation structure and performance incentives for various influencer partnership levels - Content approval process and brand guideline framework for quality control - Analytics and ROI measurement strategy with specific KPIs and tracking methods Present your campaign as: **Influencer Tier:** [Micro/Macro/Celebrity] | **Criteria:** [Selection Requirements] | **Outreach Strategy:** [Recruitment Approach] | **Content Brief:** [Creative Guidelines] | **Compensation:** [Payment Structure] | **Success Metrics:** [Performance KPIs]