[PAGE_URL] = Web page to optimize [TARGET_KEYWORD] = Primary keyword to rank for [SEARCH_INTENT] = User purpose (informational, commercial, etc.) [CHARACTER_LIMIT] = Max length (typically 150-160 characters) [UNIQUE_SELLING_POINT] = What makes this page valuable Step 1 → Page Content Analysis Analyze [PAGE_URL] to identify: The core topic and primary purpose of the page How well the page addresses [SEARCH_INTENT] Potential keywords and phrases beyond [TARGET_KEYWORD] Unique information or value the page provides Potential featured snippet opportunities The main call-to-action or desired user behavior Competitor meta descriptions for similar content Step 2 → Meta Title Creation Craft an optimized page title that: Places [TARGET_KEYWORD] near the beginning for maximum SEO impact Remains under 60 characters to avoid truncation in search results Accurately describes the page content in a compelling way Includes a value proposition or benefit when possible Uses power words that encourage clicks Maintains brand voice and style guidelines Differentiates from competing pages in search results Step 3 → Meta Description Development Create a compelling meta description that: Incorporates [TARGET_KEYWORD] naturally within the first half Stays within [CHARACTER_LIMIT] (150-160 characters) for desktop visibility Clearly communicates the page's value proposition Addresses the user's search intent directly Includes a specific call-to-action that encourages clicks Uses action-oriented language that creates urgency Differentiates the page from competing search results Maintains proper grammar and avoids truncation Step 4 → Schema Markup Recommendations Suggest appropriate structured data to enhance the listing: Identify the most relevant schema type for the content Develop key schema properties to include based on page content Create JSON-LD code for easy implementation Include appropriate entity relationships Add review markup if applicable Structure data to increase featured snippet opportunities Suggest additional structured data types to consider Step 5 → Search Preview Optimization Finalize and verify the metadata package: Create a SERP preview showing how the listing will appear Check for proper length and potential truncation issues Ensure keyword visibility in both title and description Verify mobile display compatibility Test click appeal against top-ranking competitors Suggest A/B testing variations for performance testing Provide implementation instructions for various CMS platforms Pro Tip: Use the "problem-agitate-solve" framework in your meta descriptions to dramatically increase click-through rates. Start by acknowledging the user's problem (related to their search query), briefly highlight the consequences of not solving it, then position your page as the solution. This psychological trigger creates emotional resonance that makes your search result stand out among competitors using generic descriptions.