[ANNOUNCEMENT_TYPE] = Type of news (product launch, event, milestone, etc.) [COMPANY_INFO] = Business name, industry, and brief background [KEY_MESSAGE] = Main news point or announcement [TARGET_AUDIENCE] = Primary readers and media outlets [RELEASE_DATE] = When the news should be published Step 1 → Announcement Strategy Development Analyze [ANNOUNCEMENT_TYPE] and [COMPANY_INFO] to determine: The newsworthy angle that will interest journalists and [TARGET_AUDIENCE] Competitive positioning in the marketplace Appropriate tone and style for the industry and announcement Primary and secondary messages to communicate Key differentiators that make this announcement notable Media outlets and journalists most likely to be interested Timing considerations based on [RELEASE_DATE] and industry cycles Step 2 → Headline and Subheading Creation Craft attention-grabbing press release titles: Compelling headline that clearly communicates [KEY_MESSAGE] (under 85 characters) Informative subheading that expands on the main title Strategic keyword placement for online discovery News-oriented framing that emphasizes importance or novelty Clarity and specificity that journalists appreciate Brand voice alignment with [COMPANY_INFO] Date and location information appropriate for [ANNOUNCEMENT_TYPE] Step 3 → Press Release Body Development Create a structured press release following industry standards: Strong lead paragraph summarizing who, what, where, when, why, and how Supporting paragraphs with relevant details and background Strategic quote placement from company executives or stakeholders Statistical data or research that validates the announcement Context that connects the news to industry trends or challenges Clear explanation of benefits or implications for [TARGET_AUDIENCE] Concise writing with appropriate technical terminology for the industry Proper paragraph structure and length for easy scanning Step 4 → Boilerplate and Contact Creation Develop standard closing elements: "About [COMPANY_INFO]" boilerplate with relevant company information Contact details for media inquiries including name, email, and phone Links to relevant media resources (images, videos, press kits) Legal disclaimers or forward-looking statements if necessary Social media handles and company website Distribution channels and embargo information if applicable Call to action for journalists seeking interviews or additional information Step 5 → Distribution and Follow-up Strategy Create a plan for maximizing press release impact: Targeted media list based on [TARGET_AUDIENCE] and announcement relevance Personalized pitch angles for different types of outlets Distribution timing strategy around [RELEASE_DATE] Social media amplification plan Follow-up protocol with key journalists Measurement metrics to track release performance Repurposing strategy for company blog, newsletter, and other channels Pro Tip: Include a "ready-to-use" quote in your press release that journalists can directly copy and paste into their stories. This quote should be attributed to a company executive, contain the most compelling aspect of your announcement, and be written in natural, conversational language. Journalists are more likely to cover stories that make their job easier, and a well-crafted quote saves them the time of requesting comments or interviews.