[BRAND_NAME] = Company or organization name [INDUSTRY] = Business sector or category [BRAND_VALUES] = Core principles and characteristics [VISUAL_STYLE] = Desired aesthetic approach [COLOR_SCHEME] = Preferred color palette Step 1 → Brand Identity Concept Development Define the core visual strategy for [BRAND_NAME]: Essential brand personality traits and attributes Competitive analysis within [INDUSTRY] Symbolic elements that represent [BRAND_VALUES] Cultural considerations and associations Target audience preferences and expectations Long-term adaptability requirements Visual differentiation from competitors Balance between timelessness and contemporary relevance Primary application contexts (digital, print, product, etc.) Step 2 → Logo Type and Structure Selection Determine the optimal logo architecture: Logomark (symbolic icon) considerations Wordmark (stylized text) possibilities Combination mark options (symbol + text) Emblem or badge structures when appropriate Abstract vs. literal representation choices Geometric vs. organic form tendencies Negative space utilization opportunities Scalability requirements for various applications Simplicity vs. complexity balance Step 3 → Visual Element Creation Generate specific design components with AI: Icon or symbol development that represents core concepts Typography selection or custom lettering approach Proportional relationships between elements Balance, harmony, and visual weight distribution Style consistency across components Distinctive visual hooks or memorable features Secondary graphic elements or patterns Spatial relationship and composition principles [COLOR_SCHEME] application strategy Step 4 → Midjourney Prompt Engineering Craft effective image generation prompts: Detailed description of desired logo elements Specific [VISUAL_STYLE] terminology (minimalist, vintage, etc.) Technical parameters for optimal generation quality Reference to established design styles or movements Composition and framing instructions [COLOR_SCHEME] specification with hex codes when possible Style modifiers for the desired aesthetic Version variations for concept exploration Negative prompting to avoid unwanted elements Step 5 → Refinement and Application Development Create a framework for finalizing the selected design: Selection criteria for evaluating generated concepts Technical refinement needs for the chosen direction Color variant exploration for different contexts Mockup applications in relevant business contexts Responsive scaling versions for different sizes Brand guidelines structure for consistent usage Digital file format recommendations Future iteration and evolution strategy Pro Tip: To create a more unique and memorable logo using AI image generators, include a "conceptual juxtaposition" in your prompt – the combination of two seemingly unrelated elements that together create meaning relevant to your brand. For example, a cybersecurity company might combine a shield (protection) with a fingerprint (identity), or a sustainable farming brand might blend a leaf with a gear. These unexpected combinations help your logo stand out from generic designs and create intriguing visual stories.