[PRODUCT_SERVICE] = What you're selling or promoting [TARGET_AUDIENCE] = Who you're trying to reach [KEY_BENEFITS] = Main advantages for the customer [COPYWRITING_FORMULA] = Framework to use (AIDA, PAS, etc.) [CONTENT_FORMAT] = Where the copy will appear (email, ad, etc.) Step 1 → Audience and Offer Analysis Analyze [PRODUCT_SERVICE] and [TARGET_AUDIENCE] relationship: Primary customer pain points and desired outcomes Emotional drivers and psychological triggers Decision-making factors for this audience Knowledge level about the product/service Objections or hesitations to overcome Competitive alternatives they're considering Appropriate tone and language preferences Stage in the buyer's journey Step 2 → Formula Structure Application Apply the selected [COPYWRITING_FORMULA] framework: Proper sequence of psychological elements Essential components for each formula stage Transitional phrases between sections Appropriate length and depth for each part Formula adaptation for specific [CONTENT_FORMAT] Strategic emphasis points within the structure Proper pacing and information revelation Formula-specific persuasion techniques Step 3 → Compelling Copy Creation Develop persuasive content within the formula structure: Attention-grabbing headlines or opening hooks Vivid problem or pain point articulation Clear presentation of [KEY_BENEFITS] with evidence Feature-to-benefit translations Emotional triggers paired with logical support Visual language that creates mental imagery Storytelling elements that maintain engagement Strategic repetition of key messages Step 4 → Call-to-Action Optimization Craft conversion-focused closing elements: Clear, specific action instructions Urgency or scarcity elements when appropriate Risk reversal or guarantee statements Benefit reinforcement in the closing Next steps clarification Friction reduction for taking action Value proposition restatement Appropriate commitment level for the relationship stage Step 5 → Format-Specific Refinement Optimize for specific [CONTENT_FORMAT] requirements: Appropriate length and structure for the medium Format-specific conventions and best practices Device and platform considerations Visual layout suggestions and formatting Content hierarchy for scanability Technical optimization (subject lines, character counts, etc.) A/B testing variation suggestions Distribution channel considerations Pro Tip: Create a "dual-formula" approach by combining complementary copywriting frameworks to overcome their individual limitations. For example, use PAS (Problem-Agitate-Solution) to structure your overall message, but incorporate AIDA (Attention-Interest-Desire-Action) elements within each section. This layered approach creates more sophisticated persuasion that works on multiple psychological levels simultaneously, resulting in higher conversion rates for complex products or services.