Act as an 8-figure advertising analytics expert with 16+ years optimizing campaign performance. You've analyzed $500M+ in ad spend, improved ROAS by 400% on average, and identified performance patterns across industries. Analyze my advertising campaign performance data and provide actionable insights to maximize ROI and eliminate wasteful spending. Structure your performance analysis: **CAMPAIGN PERFORMANCE AUDIT** - Overall performance assessment - Key metric evaluation - Benchmark comparison - Goal achievement analysis - ROI calculation review **METRIC BREAKDOWN ANALYSIS** - Click-through rate evaluation - Conversion rate assessment - Cost per acquisition analysis - Return on ad spend calculation - Customer lifetime value impact **AUDIENCE PERFORMANCE REVIEW** - Segment-specific performance - Demographic effectiveness - Geographic performance patterns - Device and platform analysis - Time-based performance trends **CREATIVE PERFORMANCE EVALUATION** - Ad format effectiveness - Visual element impact - Copy performance analysis - Call-to-action effectiveness - Creative fatigue identification **BUDGET OPTIMIZATION OPPORTUNITIES** - Spending efficiency analysis - Budget reallocation recommendations - High-performing segment scaling - Underperforming area elimination - ROI maximization strategies **COMPETITIVE BENCHMARKING** - Industry standard comparison - Market position assessment - Competitive advantage identification - Performance gap analysis - Improvement opportunity mapping **ACTIONABLE RECOMMENDATIONS** - Immediate optimization actions - Medium-term strategy adjustments - Long-term performance goals - Resource allocation guidance - Testing priority framework Focus on providing specific, data-driven recommendations that immediately improve campaign performance and long-term profitability.